Hyundai ix25 SUV Concept Heralds Smallest Model In South Korean Brand's Portfolio
|   Friday, April 25, 2014
The segment of the small city SUV, dominated by Nissan Juke, Renault Captur and Opel Mokka will receive in the coming months a new contender for clients.
Hyundai has prepared for its fans an interesting surprise at the Beijing Auto Show. It is a concept that anticipates the first small SUV class of the South Korean brand. Called Hyundai ix25, the prototype is the smallest variant of the SUV which receives lines characterized by the Fluidic Sculpture design, the design language that Hyundai used successfully in the past three years on its entire range.


Although the official press release clearly states that the future model will be dedicated exclusively to the Chinese market, the concept name itself shows that Europe will be one of the major markets for the ix25 in its series version. Reason: global strategy of naming Hyundai models show that only Europe has models currently receiving "i" and "ix", the rest of markets being characterized by their own prefix names.

"Hyundai Motor has grown into a leading automaker in China through continuous innovation and we are now poised for a new challenge to become the most loved brand by Chinese customers," said Hyundai President Sung Kee Choi. "We will now prepare for another successful decade in China through the launch of high-quality models such as the ix25 SUV, which is strategically-developed for China, and the all-new Genesis introduced today."


Designed especially for younger customers, the new Hyundai ix25 Concept receives aesthetic cues that characterize the current range of the Korean brand. Thus, on the ix25's front area design we can find lines that can be seen on its big brother Santa Fe too. Meanwhile, the side windows line seems inspired by the Kia Soul model, with which the new ix25 will otherwise share the production platform. The overall look of the model is very interesting. The future model of the Asian brand announces itself as an interesting competitor for the current Nissan Juke, Opel Mokka, or Renault Captur.

The ix25 Concept will target especially the younger generation who seek style and practice utility at the same time. Therefore, Hyundai has planned various marketing activities to attract the younger generation. With its launch in the second half of this year, Hyundai expects to complete its competitive SUV line-up in China, from the ix25, ix35, Santa Fe to the Grand Santa Fe, in order to provide leadership in the country which has a very rapid growth of SUV sales. The "i" in ix25 represents the "inspiring, intelligent and innovative" characteristics of the young generation.

The ix25 concept is fitted with a Nu 2.0 engine, has an overall length of 4,270mm, width of 1,780mm and height of 1,630mm, while the wheelbase stands at 2,590mm.
Besides the two new models, Hyundai has presented a total of 18 vehicles, including the car i20 WRC, Mistra, Langdong, ix35, Santa Fe, Equus Limousine and Sonata Hybrid, and new technologies such as the next-generation infotainment system.

The European presenting of the series model will be held, most likely, at the Paris Motor Show in October this year. The market launch will take place later at the beginning of 2015.
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