Huge demand of Ford EcoSport Bring Ford to top gainers of 2013
|   Wednesday, December 11, 2013
The American giant of vehicles has gained top position as top gainer for this year and it all became possible because their compact SUV (sports utility vehicle) is a great hit. This SUV has gained a lot from Indian market; ford got flooding demands for EcoSport from Indian market. Ford entered this Indian market in 1996, since then they are trying to have a very good grip on this Indian market.

Despite success being little from Ford Figo and Ikon they faced loss in this market.
But now launch of EcoSport has just changed their fortunes overnight. Eco Sport has just created a huge buzz and thus reversed fortunes of Ford in automobile market; only from India they have got total sales of 55% of their collective sales from their Compact SUV.
Earlier Renault was ruler of this market by launching Fluence, Koleos and Duster, they had very held on their sales. But all of a sudden change comes in as sales of Ford's EcoSport goes up. In this league of compact SUV two rivals are EcoSport and Duster, Renault is their usual position but Ford has gone higher their earlier position.

Another big reason behind this huge hit of Ford's SUV is its price is lesser than any other compact sports utility vehicle at present in world status of cars. Ford has also spent amount of 142 millions in their Chennai facility to produce this compact SUV.

For maintain a competitive price for the car they had started production of EcoSport in the facility of Ford in Chennai so that a proper locality must be maintained and a proper affordable price would come up for their customers.

Chennai is among five plants of the marvelous SUV from Ford, they had set the facility for better profit from the model at very low and reasonable price for both the company and their customers. Now company has also announced price hike in each of their variants from 20000to 25000, even after raising the price of the car the demand for the model remain same.

EcoSport was designed and also engineered in the nearby country of USA that is South America, so it has few of its looks like that. The front grille is high like bonnet truck but at the same time wheels feels like little bit undernourished. But the looks are balanced by the 4X4 size of the SUV. Power of this little beast comes from three cylinders with ecoboost giving a huge force for comfortable driving; some of its mechanical designs are adapted from their own production Fiesta.

This new rock star has power but not for extreme corners, it has soft suspensions. Suspensions are soft but they give very good grip on the all four seasons even help a lot the muddy terrain, all these are also made possible by the all season tyres. A sudden change the in the marketing status of the car has bring up a gravity in the Ford's attentions in the Indian market.
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