Honda regains its strength after a heavy setback
|   Tuesday, December 11, 2012
Honda faced a tough time in the year 2011 due to the natural calamities as tsunami and earthquake took place in Japan. But in order to make a strong come back, they used a great business strategy. It introduced the popular car Models such as Civic and Accord, hoping to make prominent sale in the market with which the company was once habituated.

In the Los Angeles Auto show, Honda revealed the news about the prompt reconstruction of the well known model Civic which is supposed to be replaced by the widely followed in its version 2012.
Honda had a good cause for celebration as they were successful for exporting one millionth automobile from the United States and the celebration happened at their auto plant at Marysville. And the new sedan Accord has been already slated for South Korea.

It's almost thirty long years for Honda, producing massive amounts of automobile for the United States, it all began from the auto plant of Marysville started in the year 1982 November. And it has been exporting vehicles exclusively made in U.S.A, to the foreign countries mostly, for the past 25 years. Honda has recently informed, they will be the exclusive exporter from North America, exporting huge amount of automobiles from North America than they export from the Japan auto plant. This was confirmed by the company officials recently.

The CEO as well as the President of the Honda Motor Company Takanobu Ito has stressed over the fact, the superior quality of the car they have maintained working from the American plant and delivering it to the world has been a great responsibility from the Company doing it for 25 years and they promise to keep working hard. This message was spread to the employees through a recorded video message.

$2.2 billion has been already invested over the earlier two years in the North American auto plant for more business and investments were made in East Liberty and Marysville with more facilities. The Company also plans to increase the production from 1.63 million which is the present production value to 1.92 million within 2014. Due to this strategy it is believed, in the year ending, exports of the two automobile companies, Acura and Honda respectively based in United States is expected to outgo the record of earlier year's export of 105,511 automobiles, which happened in 1994. It is also anticipated North American customers will be the largest buyer of Honda cars in the year 2014 and it is predicted 1.92 million cars will marketed by the North American Customers alone.
Why the North American auto plant is proving to be a big reason for Honda to do a successful business?

There are 4,200 employees working in the Marysville Auto plant and they produce car models such as Acura TL, Accord Coupe and sedan.
East Liberty auto plant has lesser number of employees compared to the Marysville plant, 2,500 and they are able to make cars such as, Acura RDX, Crosstour and the Accord.

The other plants such as Russell point and Anna engine plant equally produces engines and other important parts of the automobile successfully.
Honda has some real good business plans and investments which will make the company rich. In 2011 November Honda Accord was able to regain its market, and the sale increased up to 82 percent. And Honda is hopeful to do more business in the future.
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