Honda About The Future NSX: "The Excitement of 458 At Price of 911"
|   Thursday, November 14, 2013
Honda is making final preparations for the launch of NSX. The sporty model is seeking to convince the public through excitement and driving pleasure, not strung out figures on paper.

For several years, Honda was working to launch a replacement for the legendary NSX. The sporty model was already anticipated by many concepts, and it is at the finishing stages. Before bringing it on the street, officials have one final dilemma: how they will position the NSX versus other traditional rivals.


The Marketing Division seeks a message to promote the best qualities of the car created by Japanese engineers. Ted Klaus himself, head of the development department, recognizes the great challenge that is to communicate the technical data of the machine.

"The NSX has never been about a set of figures on a piece of paper," he said in an interview for Auto Car. "As with the original, the eventual power figure won't grab headlines, for instance, but the qualities that you can't write down, such as driver involvement and pleasure, are the ones that will matter. As engineers, we like numbers, but I'm acutely aware that if we build this car against a set of criteria that has been written down, we will lose our sense of focus."

The Ferrari 458, Nissan GT-R, Audi R8, Porsche 911, and McLaren 12C are some of the competitors by Klaus uses as a comparison. "We're looking for the excitement of the 458 at the price of the 911, and we think the hybrid technology can help us achieve that".
2015 will be when the car hits the markets.
PHOTO GALLERY
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