Google Will Launch Operating System That Will Compete With Apple CarPlay
|   Thursday, July 03, 2014
Google will launch the Auto Link operating system in its annual conference dedicated to software developers (June 25 to 26 in San Francisco), according to Automotive News. This is a direct rival to Apple Car Play and represents the next step in the war between the two giants of Silicon Valley.

The folks at Microsoft have fallen behind in this race, although they had a huge advance. This happened because they had in the development of an operating system for Ford, called SYNC, but then they lost the contract with the Michigan manufacturer because the software solution offered was not fast enough for the brand in Dearborn.
As a result, the latter preferred to call Blackberry into play for a replacement.

Google's multimedia system is called Auto Link internally and has yet to reveal the name it will wear when it goes on production cars. The initiative of the California giant is backed by a consortium which includes Nvidia, Honda Motor Company, Hyundai Motor Group, General Motors and Audi, the Open Automotive Alliance (OAA).

"The OAA is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone. Its open development model and common platform will allow automakers to more easily bring cutting-edge technology to their drivers, and create new opportunities for developers to deliver powerful experiences for drivers and passengers in a safe and scalable way" said the group.

Just like in the case of the CarPlay system from Apple, Google's system could use the driver's mobile phone to retrieve the interface that will be displayed in the car, then use the on-board controls to navigate without having to move your eyes from the road.

Apple has launched the CarPlay system in March aboard the Ferrari FF. It was subsequently announced that brands like Volvo, Mercedes-Benz, Jaguar, Honda and Hyundai will benefit from the system in future models.

The Android market share worldwide is around 78 percent, and iOS share is about 18 percent, in accordance with a 2013 Gartner study. This is due to Android entry-level phones in developing markets which consolidated its domination.

ComScore estimates iPhone devices account for almost 42 percent of smartphone users in the United States, with Android scoring almost 52 percent. In Australia, Kantar Worldpanel says that almost 58 percent of smartphones have Android, and Apple's iPhone sees second places with 35 percent of the market.

As we can see there is a huge potential market for such a system. Also, beyond this system, Google is "also developing new Android platform features that will enable the car itself to become a connected Android device," said the company back in January.

Furthermore, it is speculated that the two giants could form a common bridge for road safety in the use of mobile phones and internet to drive, in order to reduce the number of accidents that happen when using functions like SMS / Voice of mobile, or browsing the Web when driving.
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