Google and Mobileye - Different Approaches Towards Autonomous Cars
|   Wednesday, July 29, 2015
It seems that there are smaller companies that to a very large extent don't make a fuss and do their job. There are those innovators that sell their products to established brands, which decided that it is more efficient to outsource the process and buy something ready-made than to invest themselves in the expensive and difficult process of research and development.

One such company is Mobileye, led by Ziv Aviram. Right now, Ziv Aviram already read his e-mail and got in touch with the latest news while moving his car to Tel Aviv.
His hands are not in contact with the wheel and his attention is directed towards the road only to a very small extent.

The truth is that the Ziv Aviram's car is equipped with a whole range of sensors and software developed by Mobileye, his company, in order to transform ordinary cars into autonomous cars. The products of his company will reach the models which are on sale for the first time this year. In perspective, it follows that three other car manufacturers will use this technology in the next two years. Still other 9 brands are already on the list.

"We believe in 20 years, the world will be free of accidents," Aviram said in an interview at Mobileye's Jerusalem headquarters. "The pace will be according to what risk the automakers are willing to take."

Aviram's strategy with regard to autonomous cars differs greatly from Google's policy in this area.
The folks at Google want to radically change the industry in a single shot. Chris Urmson, director of the Google project said "Well I'm here to tell you that's like me saying that if I work really hard at jumping one day I'll be able to fly. We actually need to do something a little different."

Unlike Mobileye technology that reads the surrounding environment in the same way that a human would, Google's approach is based mainly on storing a vast amount of information about roads. Because of this Aviram does not think of the American giant as a direct rival. On the other hand, Google spokesperson Courtney Hohne, declined to make any comment about the rivalry of the two companies.

However, the future sounds good if you consider what Aviram says (if you are interested in the idea of autonomous cars). According to him, carmakers will be able to make autonomous cars using Mobileye technology from 2021. All equipment required to achieve this should not cost more than 1,000 dollars.

But it's not clear if this is the price the people from Mobileye would sell this technology to automotive manufacturers, or if it is the cost that would reach the consumer. However if life has taught us anything, it is our very clear that the first option should be the correct version.

On the other hand, Google's autonomous cars have already covered an impressive number of kilometers on US roads, but the destination is still far away. On the other side, Mobileye has a clear plan for implementing their own technologies, which consists of three stages: the first concerns motorways, the second stage concerns the roads outside towns and, finally, urban traffic.
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