General Motors hired Johan De Nysschen as President of Cadillac and GM Executive Vice President
|   Monday, July 21, 2014
The U.S automobile industry General Motors said, that 54 year old Johan de Nysschen is hired for leading the global sales on Cadillac. Since, De Nysschen the Audi's former U.S boss will be quitting his post from Nissan's Infiniti.

The vacant place of Bob Ferguson will be taken by De Nysschen as an Executive Vice President of General Motors as well as President of Cadillac. Perhaps, Bob Ferguson had been returned back to his previous job position as top government lobbyist automaker.


Dan Ammann the GM President, reported in his statement; Johan Nysschen have a long term track records over his 20 years of developing Audi brand, such that being in that position for so long proves that he will lead Cadillac with his perfect executive experience. His vast experience will lead our company in terms of proper execution and development towards luxury automotive brands effectively on August 1.

However, from mid-March Bob Ferguson has been focusing most of his time on recall crisis to its ignition switch on GM's response to aid steer, such that Bill Peffer the boss of U.S Cadillac after being in his job for less than 10 month's suddenly quitted his job last month. Within 2 years he was one of the third head of the Cadillac sales to leave this post.

In fact, last year 22% increase been recorded by the U.S Cadillac sales and now with De Nysschen as being appointed at GM's luxury automotive brand filling leadership void has gained up-to 4% which was been dropped by 2% in market this year.

In an interview from Japan, Andy Palmer the executive vice president of Nissan Motor Corp. said; after getting joined in Hong Kong's brand new global headquarters for almost two years, earlier this week de Nysschen has been submitted his resignation for Infinity. Moreover, Palmer added that it been noted that in taking decision to leave Infinity De Nysschen had his personal reasons with strong desire to return back to U.S as his family and home are still there in U.S.

General Motor's Co. hired Nysschen to take charge over Cadillac to build respective brand records as an outsider's perspective to move on and bring upon in most GM's critical marketing challenges. In GM statement, De Nysschen said; "I was been impressed for sometime as how in the automotive industry the new General Motors transformed into dreadful force. The perfect combination of exceptional engineering resources and strong corporate leadership combination presents the respective records to restore and boost Cadillac among global premium brands in luxury auto-segment.

De Nysschen was been recruited by Nissan CEO Carlos Ghosn as America's Audi president for his track records. It was been seen that with Johan as tenure over there, the U.S luxury market for Audi shares from year 2004 with 5.3% gained increased up-to 9.5% in the year 2011. Andy Palmer said that, in the meantime Nissan considers the candidates internally or externally to replace De Nysschen, he will take in-charge assuming the head of luxury car division Nissan Motors CO.'s duties of Johan as the president of Infinity.
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