Frankfurt 2017 - Meet The 1950s Inspired Electric Cocept Borgward Isabella
|   Saturday, October 21, 2017
The German brand Borgward presented the Isabella electric concept in Frankfurt, inspired by a classical coupe of the '50s.

Borgward is a German manufacturer founded by Carl FW Borgward, appeared in 1929 and stayed on the market until 1961. The brand was brought back to life by Christian Borgward, grandson of Carl Borgward, with his partner Karlheinz L. Knoss and other Chinese investors in 2008.
In the past, Borgward manufactured four car brands: Borgward, Hansa, Goliath and Lloyd.


The new-born German manufacturer has a presence on the Chinese market for now, but will be launched again in Europe after 50 years next year with the SUV BX7.
This car was revealed two years ago at the Frankfurt Motor Show, after the news of Borgward's return was presented in the spring of 2015 at the Geneva Motor Show.
The Borgward brand, which was bankrupted in the 1960s and reborn two years ago with Chinese money, came to the Frankfurt Motor Show this year with Borgward Isabella, a 4-door electric coupe.

Following the BX7 SUV presented in 2015 and the BX5 and BX6 concepts of 2016, Borgward is now betting on a sports electric car but without giving details on its performance.

The exterior features sliding doors in opposite directions and Z-shaped LED headlights. The passenger compartment has four individual seats and a dashboard dominated by the triangular infotainment screen.

After the BX7's 2015 debut, Borgward has proposed an ambitious growth plan. The company wants to reach annual sales of 800,000 units by 2020. Note, however, that sports car such as the Isabella concept is not considered one of the company's growth engines, the Borgward bet being SUVs and crossovers.
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