Ford set to launch the B Max in the European market
|   Saturday, July 28, 2012
Ford has launched the new B Max, a blend of perfect engineering and performance. The car is in the mid sixed segment and is set to hit showrooms across the United Kingdom in September. The B Max is a crossover and it offers the performance and efficiency of a small segment car and the space of an SUV.

The cross over segment is expected to see a rise in sales with premium car makers set to launch models in this segment. The concept of the MUV was first launched in 2000 and since then this segment has seen a huge rise in demand.


In fact from 2003 to 2008, the segment witnessed huge increase in production and numerous model launches and upgrades. In 2012 itself 8 new models are set to be launched. The days of owning the grandest and largest vehicles are gone with the rise in global prices and today, the market is focused more on the sustainable vehicles. You need to be smart, suave, savvy and economic to be a style icon nowadays.

The B Max is highly flexible, compact and efficient and is hence set to be a hit with the European customers. Convenient MUVs were always known to compromise on designing and style, but the latest additions are set to change all that.

The B Max is aerodynamic, has a fluid design. The front grille looks aggressive and the alloy rims provide a complete look to the exterior. The interior is classy with a beige color scheme, the upholstery is done in black and this is contrast to the overall color scheme.

The car is suited to the European market as it is sophisticated, provides an urban ride with a mature ride quality and these are the basic qualities in a vehicle that European customers usually look for. Apart from this, the B Max is built for city commuting. The car can carry loads for up to 2.3 m in length, while the car has a side access of 1.5 m. The easy access door system of the Ford B Max allows the car to carry goods with ease.

European customers look for reliability, practicality and economy while purchasing a vehicle. Aesthetics, physical appearance and drivability also matter to the customers and hence the B Max is perfect for the European market.

The highlights of the Ford B Max are its Easy Access Door System and its integrated central panel. The car has received many accolades for its designing, technology and looks and is set to capture a huge part in the market.

The Ford B Max is available in 3 petrol and 2 diesel engine variants. The petrol variants are available in a single cylinder 1.0 L Eco Boost engine producing 118 BHP and it has a class leading 114 g km emission. Fuel economy is around 57.6 mpg and a less powerful 99 BHP variant is also available for sale.

Bookings for the Ford B Max are open and the first deliveries are set to be made by August end.
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