Ford launches the new Toureno and the Transit Custom models
|   Monday, July 30, 2012
Production of the Ford Toureno and the Transit Custom has begun at the Ford Kocaeli plant, located in Turkey. The engines of the new vehicles are produced at Ford Dagenham and the designing and the technicality has been handled by Ford Dunton.

Ford has planned its foray into the commercial vehicle segment with the launch of the Transit and the Toureno Custom vehicles and this is set to establish Ford as a commercial vehicle manufacturer since 2013.


The Ford Transit Custom is a unique one ton commercial vehicle from Ford and it is feature rich and high on style. This vehicle gives the optimum amount of performance and luxury and is hence a complete on road vehicle which any customer would be glad to own.

The Ford Toureno Custom is another highly practical on road vehicle from Ford. It is efficient, powerful, and reliable and is high on style. It is a vehicle for city use and daily commuting and is capable of seating nine people.
The Toureno and the Transit are modified versions of the previous models and hence their interior specifications are the same. They differ in their exterior design and decoration.

The Transit Custom and the Toureno Custom are powered by Ford's latest Duratek diesel engine variants producing a total of 120 PS, 125 PS and 155 PS depending upon the desired model.

The fuel consumption of the Toureno Custom is close to 42.8 miles per gallon and the Transit Custom gives close to 43.5 miles per gallon. Co2 emission levels of the Transit and Toureno Custom are nearly 90 g/km and hence these vehicles are highly eco friendly.

Ford expects the vehicles to stand their own ground in the highly competitive commercial vehicle segment and the Custom vehicles have a huge potential to establish Ford in this segment.

The Ford Toureno Custom and the Transit are expected to be available for sale post November 2012 and people are waiting for this vehicle to launch. Both the models have an extended chassis and wheelbase and this increases the average length of the vehicles, which further enhance the cars' load carrying capability.

The exterior modifications include an extended side frame and body work along with new body curves which run along the full length of the body till the rear. The curves are highly commendable and the fluid designing pattern makes the cars as much aerodynamic as possible.

The new models of the Toureno and the Transit have low ownership costs, high mileage, a smart driver assist technology and latest safety features. Ford has an extensive dealer network spread across the world and this is very helpful for after sales management.

Ford is keen to launch the vehicle all over the world. However, at this point this does not seem likely. The Toureno and Transit accounted for more than 60 percent of Ford's total sales figure in the past year and with the launch of the Custom models, these figures are set to rise considerably. With the launch of the Custom models, a new era of commercial vehicles have begun.
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