Ford is not able to keep up with the Car Demand
|   Tuesday, June 12, 2012
Ford Motor Company is unable to keep up with the demand for vehicles. It is now planning to do additional shifts apart from rolling out various plants to increase its production. Ford Motor Company along with General Motors has decided that it would be better to be more profitable than being more popular. They have decided to sell more cars later through incentives and possibly through exclusive financing deals.

Ford Motor has announced that it will continue to boost the manufacturing output and will expect only slight hiccups in the supply of parts as a major challenge to slowdown its production of cars to meet the rising demand.


More people are purchasing cars than the car industry has anticipated and Ford is already expecting stiff competition in sales figures from Nissan, General Motors, Toyota and Volkswagen. Volkswagen has already lowered its prices of cars and is offering attractive financing deals and has consequently raised its market share in the last couple of months by almost twenty per cent when compared with the same period last year. Volkswagen had also made it clear that it intends to grow at a faster pace than the market. Yet, Ford wants to maintain the pricing even at the risk of losing a little ground in the market.

Ford Motor is finding it difficult to keep up with the demand because of the limits it is facing in its production schedules as they are carrying the full parts supply chain while restructuring its business. It is revising the work shifts and schedules to meet the demand from North America itself.
It is a gamble that Ford Motor Company is taking in its bid to raise its stock value. If anything goes wrong with its planning, then it will lose more share of the market and then will have to pep up its discounts and enter into not so lucrative financing deals.

The plan of Ford Motor will actually be put to test and the answers will be known by the end of summer. To raise its production, Ford Motor has reduced its shutdowns this summer at thirteen production units and it is hiring more people in its plants in Chicago, Louisville and Kansas City. Ford Motor is also launching the new `Escape' at Lousiville.
PHOTO GALLERY
Comments:
Name required * Email required Email not valid *
Comment required *

Latest news
Sunday, August 19, 2018 10:30:31 Nissan is present at the Detroit Auto Show with a compact concept SUV called...
Saturday, August 18, 2018 10:25:17 Another Hyundai premiere at the Detroit Auto Show is the new Veloster N,...
Friday, August 17, 2018 10:20:24 The South Koreans from Kia presented at the Auto Show in Detroit the new...
Thursday, August 16, 2018 10:15:59 After a massive promotion campaign, the US subdivision of Hyundai has officially...
Wednesday, August 15, 2018 10:05:55 Acura boasted that the new RDX is 100% made in the United States and is...
Tuesday, August 14, 2018 09:54:10 At the core of the new VW Jetta is the MQB platform, which is already used...
Tuesday, August 14, 2018 09:50:38 General Motors held the world premiere for the new generation Chevrolet...
Monday, August 13, 2018 09:45:39 The Ram Trucks brand, currently belonging to Fiat Chrysler Automobiles,...
Sunday, August 12, 2018 09:39:52 Ford brought the new generation mid-size Ranger pick-up at the Detroit Auto...
Saturday, August 11, 2018 09:34:13 At the Auto Show in Detroit, American car manufacturer Ford celebrates the...