Ford Edge, A Future European Rival For The VW Touareg, Launches Next Month
|   Wednesday, October 16, 2013
Ford will launch a new generation of the Edge at the Los Angeles Auto Show. The SUV will have a global destination and will compete in Europe with the VW Touareg.

Ford sales and marketing chief, Jim Farley said: "The expanding European SUV market is a unique opportunity for Ford and lands right in our sweet spot. No other company can touch Ford's expertise, global portfolio and credibility when it comes to SUVs."

The future Edge for the Old Continent will use the new Mondeo platform, which is also a global model.
The SUV will be large and will form a triad with the Kuga and Ecosport, the last, based on the Fiesta, and exhibited this fall at the Frankfurt Motor Show.

The current Ford Edge is a mid-sized SUV, sold in North and South America, where it faces the Nissan Murano and Dodge Journey, to name a few brands. It is also sold in China and Russia.

Now, the joint venture between Ford and Sollers claims it will start full production of the Ford EcoSport SUV next year at its upgraded assembly plant in Naberezhnye Chelny, Tatarstan. Also, it was confirmed that the Ford Edge SUV will start production at the Ford Sollers plant in Elabuga, Tatarstan, by the start of next year.

"The Ford EcoSport and Ford Edge, which have proved to be great successes around the world, will give Russian customers two new stylish, fun-to-drive options from Ford's family of SUVs," said Bill Ford, Ford Motor Company Executive Chairman, who is presently visiting Ford Sollers' ops in Russia. "In addition to strengthening the Ford brand in Russia, production of these vehicles will create jobs and prosperity for the local community and help build a strong Russian auto industry for the future."

Vadim Shvetsov, Sollers CEO, said "This year has been unbelievably productive for the Ford Sollers business. The team has launched the full cycle production of the Ford Explorer in the Elabuga plant, began construction of a new $274 million (10 billion Russian Roubles) engine plant in Tatarstan, plus announced the creation of an R&D center in Moscow, with operations in the Leningradskaya Oblast and Tatarstan. Today's announcement helps to maintain the momentum the Ford Sollers business has achieved over the past two years since its creation."

"The Ford EcoSport and Ford Edge will be winning additions to the Russian range of Ford SUVs which already includes the Ford Explorer and Ford Kuga and will strengthen Ford's brand presence in the growing SUV and crossover market segment," stated Ted Cannis, president and CEO of Ford Sollers. "Like the other Ford vehicles built by Ford Sollers, the EcoSport and Edge will be tailored to the demanding needs of our Russian customer."

Right now, the Ford Edge is a versatile crossover that has the most powerful engine in the class as well as a ton of new tech. The model is placed in Ford's SUV line-up between the full-size Ford Explorer and smaller Ford Kuga. It is equipped with a powerful, efficient 3.5-liter engine mated to an automatic gearbox and Intelligent All-Wheel Drive.
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