Ford aims to capture China automobile market
|   Tuesday, July 09, 2013
Ford is one of the leading automobile manufacturer in the whole world, their out class design is unique in itself. Recent activity from Ford which has revealed is that Ford aim to launch 6 new vehicles in China because they are trying to most profitable market of China. Every other vehicle is also focusing towards China. Ford is spending about 5 billion dollars to build 5 new plants in China this year. There is not even a single manufacturer who can ignore the market of China; in fact every manufacturer focuses China.
China is the most profitable market, according to census it has noticed that about 19 million vehicles have sold last year in China. Analysts of automobile manufacturer claim that it will rise up to 30 million by the year of 2020 or double the U.S.

Ford is focusing to sell small cars in china; Ford sold 185 thousand vehicles in China in first half of 2013. The spokesman of Ford motors in China said in an interview that, when he came to China 13 years ago the majority of people were travelling by bicycle or by walk. As the time goes on the interest of peoples in vehicles increases and now sales of 2 million vehicles added each year The Chinese government also helps to the automobile manufacturer because the government made 8 lane freeways for citizens. Now the freeway is fully covered with cars. According to statistical data 19 million of cars and trucks have sold which is amazing. Ford sales is also increasing in China, this is the reason many brands do not want the entry of Ford in China on a bigger scale.

China is the top country in which 58 people has own car out of 100. Ford aims to capture the China market on greater extent; according to figure they want the 6 percent share from China market by 2015. For this Ford is trying their best and now they are launching 6 new models of Ford in China by this year, in which 2 small SUV's included. Ford is investing 5 billion dollars, which included 3 assembly plants, an engine plant and 1 transmission plant. This step wills surely double the profit revenue of Ford from China. One good thing about Ford is that, they are confident about what they are going to do. This type of spirit boosts the confidence of workers too. One thing which has to be mentioned in this is that, Ford vehicle is somehow costly. The Ford cheapest vehicle starts from 13 thousand dollars while other small vehicle could be purchased under the range of 13 thousand dollars.

This is one of the important news for the current situation of the automobile market. Where everyone is looking for to increase their sales by any mean Ford is also trying to focus in one country and capture the market for their greater profit generation. Now wait for the time to see that could ford achieve their goals or not.
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