Fiat launches the 500 in new color schemes exclusively for the UK market
|   Monday, August 13, 2012
The Fiat 500 is considered to be one of the best looking cars around in the market and the complete goes to its 1960s styled exterior features which lend it a chic appeal. The new range of the 500 is set to further increase demand with the introduction of the new paint schemes which Fiat has termed the Color Therapy.
The new color codes are ranged between the Fiat 500 Pop and the Lounge models and are designed to bring back the look and feel of the cars from the 70s.
The cars have the retro look and feature in bright colors to relive Fiat's glory days once again.

This is a new marketing strategy applied by Fiat to popularize the 500 series and the strategy seems to be working just fine. The new range of the Fiat 500 aims to bring back everything that made the series popular during the 70s. From posters to headings, everything about the car speaks of the 70s.

Fiat is keen on advertising the brand name with measures such as hiring professional photographers to popularize the vehicles to applying color therapy to highlight the cars. Fiat has turned every pebble to boost sales. The retro feel has been highlighted with the introduction of the color treatment procedures which highlights the different paint schemes of the models.

Fiat is planning to launch the 500 in both convertible and hatchback models and both the cars feature a 0.9 L Twin Turbo engine with the option of a 1.2 L petrol engine switch over. The new paint schemes are Volare Blue, Tech House Grey, Country politan Yellow, Pasodoble Red and New Age Cream. The colors are available in both solid and fade versions according to the customer's choice.

The interior of the vehicle is available in different shades of white and this provides a welcome contrast from the solid exterior paint scheme. The car has a unique personality trend and it is best suited for people with a vibrant personality.

Fiat is aiming this vehicle for the young generation and the targeted customer range is college students. The cars have a huge potential for sales and since its launch in late 2008, the Fiat 500 has seen more than 100,000 happy customers in the UK only.

The luxury features have not been tampered with and the car still features air conditioning, white mirror paint scheme, special paint variants, pool ball shaped gear knob and a specially designed key cover.
The Fiat 500 is priced at 800 pounds more than the base Pop model but the car has more than 1000 Pounds of extra equipments in it. The minor exterior modifications and vibrant color schemes make the Fiat 500 even more desirable and high sales are expected from the UK market.

Fiat has been tuning the engine for some time now and hence the transmission and suspension settings have also been enhanced. Hence, the car provides optimum performance and is perfect for city commuting. The 0.9 L engine provides decent mileage and has low maintenance costs.
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