Ferrari Will Launch One New Model Every Year, But Keeps Production Limited
|   Sunday, May 11, 2014
Ferrari, the most exclusive brand in the FCA portfolio, a group led by Sergio Marchionne, announced its plans for the next four years. The manufacturer from Maranello will launch one new model every year (between now and 2018) and each of these new models will have a life cycle of four years.

After this period, there will be a revised version that would be in production for four more years. No specific models were indicated. To maintain exclusivity, the Maranello brand will not build more than 7,000 units per year over the next four years.
This recipe has been successfully applied in recent years. Thanks to it, last year marked the highest net profit in the company's history, of 246 million euros.

The revised versions of Ferrari models planned to be launched four years from the onset of the model that are based on will bear the suffix "M" applied to the internal name. For example, the Ferrari 360 was called the F136, and its successor, the F430, was codenamed F136M.

The strategy allows the Italians to launch new models, platforms and powertrains significantly revised without developing from scratch every addition to the range. In addition to these models, Ferrari will focus on three lines of personalization models in the range: "Atelier", "Tailor-Made" and "One-off", each of the three options being offered to the brand's high-end customers. Depending on the chosen path, a customer can personalize his car so that it is unique in the world, which brings both a significantly higher purchase price as well as a higher value of the vehicle.

As a result of the limited production strategy, Ferrari gave bonuses to employees amounting to 4,096 euros for the results of 2013, as per the agreement signed agreements with employee unions. The Italians were allowed to do so after they have achieved the highest net income in the company's history of 246 million euros in 2013, 5.4 percent higher than that of 2012. The official explanation behind the results from 2013 is the company's revenues were well balanced by customizing programs chosen by a large share of the brand's customers. These customization programs brought high income for Italians without increasing the volume of the sales vehicle.

Overall, the boss of the Fiat-Chrysler group confirmed that Ferrari hasn't the slightest intention to abandon the idea of limiting production at just 7,000 units per year. This is a "willful and intended" limitation set by Ferrari said Marchionne. However, he also made it a point to indicate that if the need arises production values could be ramped up to 10,000 units per year.

Lastly, Marchionne briefly talked about Ferrari's value as to his group and simply said that the brand "is not for sale." Ferrari is a name extremely valuable for Fiat and the intention is to keep things that way; 90 percent of Ferrari's stock is distributed among Fiat and its shareholders. Marchionne about this situation: "That's where it belongs."
PHOTO GALLERY
Comments:
Name required * Email required Email not valid *
Comment required *

Latest news
Sunday, August 19, 2018 10:30:31 Nissan is present at the Detroit Auto Show with a compact concept SUV called...
Saturday, August 18, 2018 10:25:17 Another Hyundai premiere at the Detroit Auto Show is the new Veloster N,...
Friday, August 17, 2018 10:20:24 The South Koreans from Kia presented at the Auto Show in Detroit the new...
Thursday, August 16, 2018 10:15:59 After a massive promotion campaign, the US subdivision of Hyundai has officially...
Wednesday, August 15, 2018 10:05:55 Acura boasted that the new RDX is 100% made in the United States and is...
Tuesday, August 14, 2018 09:54:10 At the core of the new VW Jetta is the MQB platform, which is already used...
Tuesday, August 14, 2018 09:50:38 General Motors held the world premiere for the new generation Chevrolet...
Monday, August 13, 2018 09:45:39 The Ram Trucks brand, currently belonging to Fiat Chrysler Automobiles,...
Sunday, August 12, 2018 09:39:52 Ford brought the new generation mid-size Ranger pick-up at the Detroit Auto...
Saturday, August 11, 2018 09:34:13 At the Auto Show in Detroit, American car manufacturer Ford celebrates the...