Ferrari and Apple Join Hands
|   Friday, May 17, 2013
Two of the most powerful brands of the world have joined hands. Ferrari is the manufacturer of the elite class Ferrari cars while Apple is among the best in designing the electronic gadgets. Now, both the brands are going to work together to give a new feel to their products and the first public results of their collaboration were seen at the Geneva Car Show in the form of the 4 wheel drive Ferrari called the FF, the first one of its type, integrated with Apple technologies and gadgets.
Thanks to the SIRI technology integrated in the FF by Apple, one can directly access the infotainment system using voice commands.

There are other integrations in the FF as well. Thanks to the two iPads in the backrest, the passengers in the back rest won't get bored on the go. They can enjoy films, play the best video games or can simply browse through the internet. As for now, these are the firs t public disclosures of what the people can get as a result of the collaboration of the two best brands of their field.

In the Geneva Motor Show, when La Ferrari was introduced, it was revealed publicly that the new design by Ferrari, the FF, will be a four seater and there will be the incorporation of Apple products in that car.

Previously, there were rumors and reports regarding the collaboration of the two brands. It was said by the Chairman of the Ferrari that in the coming time, the company would get more precise. At that time, the meaning of more precise was foggy.

There were even rumors that the late Steve Jobs desired to design an iCar, fully integrated with Apple Technologies. Even though FF is that sort of a car however, if rumors about Steve Jobs are true then FF may not be what Steve Jobs had in his mind.

Ferrari got the highest ratings in the analysis based on performance although there are many other brands that are more popular and have much bi gger val ue than Ferrari. Although the volume of the brand cannot be compared to that of others but the quality engineering and the marketing techniques allows Ferrari to easily compete other global brands such as the BMW, the Volkswagen, Audi and other international brands.

Taking these factors into account along with the fact that the year 2012 was not a good one for the Apple, it seems as if Apple will be the brand getting the better end. In 2012, Apple had to face many rivals including the Samsung which actually got to get ahead of Apple in terms of sales. In the beginning of 2012, Apple had generated great revenue as its enterprise value almost increased to 175% but decreased back to almost 66% in the 12 months. Although there were new products released last year, including the iPhone 5 and iPad 3, still it was its inertia that carried Apple through the difficult times and allowed it to maintain its position.
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