Downfall in Mercedes sales in Brazil
|   Thursday, May 31, 2012
Germany's luxury automaker Mercedes is facing lot of issues with the sales of their cars in Brazil. Records of last two years have clearly indicated that overall sales of Mercedes cars and trucks have decreased up to 35 percent. Also the company has announced it recently that they are facing some issues with the demand of their cars in Brazil. Company also told even after putting several efforts they are not able to hike the sales up to desired extent.


Due to downfall in sales, Mercedes has recently cancelled the launch of their new car in Brazil. Company told that the car will be launched next year because they are not getting the desired sales of their cars that are already available in the car market of Brazil. Company is sure that by the end of this year they will be able to hike the sales of their cars in Brazil.

Recently company told media that they have conducted a survey on why the sales of their cars are decreasing in Brazil, and the result clearly indicates that the last recession is the primary factor responsible for this. Company also told that lot of people in Brazil are getting unemployed since last two years, and this is another reason that why their sales are getting down.

CEO of Mercedes has given an indirect statement recently that the company may decrease the price of their car in Brazil. Company is taking this step in order to bring back the sales on track. According to CEO of Mercedes, the company is also planning to offer some additional services to the people who will buy their cars. When company was asked how much price relaxation will be given to the clients, they told that it is still under discussion.

Company told that they may modify the design of some of their cars as well. According to company, this will surely help them in attracting more and more clients towards their cars. Company has a plan to modify some of their low price models. Also they may introduce a low range model in Brazil earlier.

Lot of News has shown that even after putting lot of efforts, Mercedes is not getting desired sales of their car in Brazil. In the news it was also mentioned that lot of employs of Mercedes has been released from their job by the company just because of this reason.

Mercedes was highly considering the Brazil car market as the best market after Japan. Company was planning to set up a new production plant in Brazil as well, which is now seems to be either postponed or cancelled. Company was also planning to hike the price of their diesel cars by up to $200 and this decision has cancelled by the company.

It was officially announced by the company that the sales of their cars has decreased not because of their services they offer to clients in Brazil, but there are other factors related with economy of Brazil are actually responsible for this.
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