Discovery Sport from Land Rover has Come with New Generation Looks
|   Friday, September 26, 2014
Land Lover's design boss Gerry McGovern and Murray Dietsch, The Project Director narrated about the design, development and all about the new SUV Discovery Sport.
Gerry explained that this new model is meant to provide awesome luxurious experience to both driver and passengers. No compromises applied in terms of comforts and looks. It has complete versatility. Gerry also explained about the thought process, reasoning behind design and ideas of having latest looks of this new Discovery Sport.


When he was asked about the priority about choosing between capability and design, his reply was very clear and straight. He accepted that they focused more on its capability rather than design. Land Rover always has maintained the class of being the leader of functionalities and it will keep this focus up always.

However they have used to trick very intelligently in which they did not compromise on its design in order to give more importance to its ability. They have worked a lot in order to upgrade its interior to give it a superior look. Giving a look which can show its real power is really important and exactly that is the thing which is applied in this model.

With a broader size and off roader functionality it was difficult upgrade its design since it must be embedded with the car which is very hard to imagine and implement. In fact this was one of the biggest challenges for them particularly regarding this model.

They had previously decided that it should be larger than a freelander in terms of its size but without compromising the sporty look and features. They need to disguise the cavernous interior which took a lot of effort to get success.

It would be a very risky step to change the whole design from root. But at the same time, there is no point in showing the identical design again. Hence they decided to give it sportier look and a design that all people across the globe.

Land Rover models may not have really polarizing styles but these have been sold at a large amount in past and present market. So without giving this new model a brand new look they have concentrated to give it more values in sport. Discovery 4 was an attempt to do the same but it failed unfortunately, but this time they are more anxious to get more success.

There are many changes in this new model but packaging and rear suspension are the two key changes in it. Even it has seven seats yet it is very compact in size and with 91mm length it is 39mm less than Audi Q5 which is a five seated car.

The makers of Discovery Sport have challenged the Freelander and made it keeping this competition in mind. But it will be hard to challenge Freelander which scored around 47000 numbers of sales in its best year 2008. But they realize that customers need a car having more ability, more room but still compact and handy from all views which they tried to implement in it.
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