Dealers Offer "Treats" to Halloween Customers
|   Monday, October 27, 2014
Trick or treating and Halloween are meant to go together just like peanut butter and jelly or fish and chips. This year, though, there seems to be a new tradition starting at car dealerships across the country, Halloween incentives.

Even though dealers have been having one of their best years in a very long time – some say the best since 2006 when sales records fell like snow in a blizzard – they are still stimulating sales by adding new incentives.


Sales incentives include, among other things, cash-back programs, changed holdbacks, zero percentage financing and other specialized offerings. The new sales tools enable dealers to offer great deals on leftover 2014 and some 2015 models.

According to Consumer Reports, which recently dissected current sales and incentives, if consumers use the sales incentive plans offered by car dealerships they can easily add $2,500 to any other savings that may have been negotiated into a deal. This is a sizable increase in the amount consumers can save.

Of course, the best deals are usually on the biggest or slowest-moving or priciest models in a lot. These vehicles offer the most room to negotiate. However, even a great deal doesn't mean much of the customer cannot afford the vehicle. That's why an incentive is a godsend to many people. With that additional Halloween goodie, a vehicle that may have been out of reach is now within reach of a customer can now be in a buyer's reach.

With incentives, discounts and negotiating skill, a buyer can attain a vehicle at an affordable price.

To illustrate the types of savings that are available, Consumer Reports researched the effect of incentives on 10 vehicles. In the following table, please note that savings includes incentive programs, discounts and any other programs that impact the bottom line. Here is a look at Consumer Reports findings presented in table form:

Name MSRP Invoice Savings

Chrysler 300C $38,390 $35,694 $6,122
Ford Expedition $48,780 $46,641 $5,678
Nissan Maxima $35,190 $32,973 $5,488
Cadillac ATS $42,020 $40,376 $4,733
Buick Enclave AWD $41,815 $40,588 $4,727
Buick LaCrosse $36,535 $35,803 $4,568
Ford Mustang V-6 $27,435 $25,890 $3,798
Ford Flex $34,745 $33,263 $3,516
Buick Regal $30,615 $30,021 $2,891
Chevrolet Traverse $36,670 $35,596 $2,574
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