Datsun back in the market and soon on roads
|   Wednesday, June 26, 2013
After a very long period of times Nissan bring Datsun back to markets of India, Russia, Indonesia and South Africa. This new model of Datsun will come with the dedicated number plate of Dream vehicle. Recently in New Delhi, India on 15th of July the CEO of Nissan claimed that they are going to unveil Datsun after a very long period of time which is 5 door hatch back in the 4 lakh category. After bring Datsun back in the market, now it's time to aim high and CEO of Nissan wants to sell 150 thousand to 200 thousand cars every year in India by using advertising strategy or promotional strategy so that Datsun can attract people toward itself.


Datsun was a very powerful brand in the past and its customer trust on it, but after so many years it's to regain the trust of its customers. Nissan officials feel that the major reason of introducing Datsun again is to facilitate the middle class people of India, Russian and in Indonesian markets. Nissan aims to enhance the profit shares up to 8 % by 2016. In India Datsun will acquire market very soon like maruti and Hyundai because it is cheap and effective cars. Nissan CEO said that, it will not easy to capture the market because Datsun have to face price war against several known brands.

The current model of Datsun which has launched is 5 door hatch back name K2. This model is as big as current Micra. Lets highlight the specification of engine it has 1.2 liter 3 cylinder petrol engine in Micra but in K2 it is almost same as in Micra. The weight of K2 is 100 kilograms lighter then Micra that is the reason it has better acceleration. In the launching ceremony of Datsun it has claimed that K2 will prove itself best in the market due to its efficiency and style. In the suspension K2 has used Macpherson as front suspension while beam axle for rear.

Datsun want to share their authorized dealership to those who are also officially authorized by Nissan. Where there are no showrooms of Nissan in small town then Datsun will soon open their open in order to display their product. In K2 there will be no diesel engine like Nissan's Micra and other models. According to the style it has tampering nose which is the key part of its style. The company believes that there is no need of diesel engine in a petrol dominating vehicle. The first model of Datsun will soon be delivered in showrooms after 2013 or in the mid of 2014 with a base price of 3 lakh and 20 thousand. Nissan goals to target the highly successful Hyundai i10

Datsun aims to hit the market again as it was hitting in past, Datsun vehicle is reliable and cheap for common people. There are lots of chances that Datsun will capture the market very soon, first in India then Russia then Indonesia. CEO of Nissan predicts that at the end of 2015 we will try to achieve our goals.
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