Dacia Confirms The Possibility Of Launching A Model Smaller Than The Sandero
|   Friday, March 08, 2013
Dacia has confirmed, for the first time, the existence of a project smaller than the Sandero model, by the voice of Arnaud Debouef, head of the Renault Group entry range. The car will have the Renault Twingo model dimensions, and a price tag of about 5,000 euros.

The launch of the first urban Dacia-branded products is, however, called into question, the profitability of a mini being difficult to achieve in terms of a forced entry with a price below the level at which their new Logan and Sandero are traded.
Arnaud Debouef declined to comment on the term advanced by the German press, which speculates that the emergence of a mini Dacia will take place in 2015.

"It is true that in the future there may be a smaller model than the Sandero. The question is whether we are able to make a car that is smaller than the Sandero and that has such a price so as to return high volumes of sales? The answer is that, for now, something like that is difficult to do. We are working on this project, the idea of ​​having a car smaller and cheaper than the Sandero, but we still have much work to do, and therefore we cannot advance a precise launching, " said Arnaud Debeouf.

If it shall be achieved the new model will be positioned in the A segment, the city cars with a length of no more than 3.6 meters, entering into direct competition with the Fiat Panda, Chevrolet Spark but also with the triplets VW group (VW Up , Seat Mii, Skoda Citigo). The price should not exceed the threshold of 6,000 euros, the idea is to maintain a real financial advantage over the older brothers, Logan and Sandero, quoted in 6690, respectively 6990 euros, in the basic versions.

The calendar of launches and nomination to the following models will come into the portfolio in the near future, and is probably the most popular topics of discussion related to the Dacia brand. Arnaud Debouef elegantly avoided the disclosure of accurate details about the product's future brand planning, taking current strategy but to reaffirm that the maximum number of models that would maintain an ideal relationship between profitability and costs promoting / industrialization is nomore than 7 or 8.

Citadine, the new Dacia model will have a lot in common with the current Renault Twingo. It will have the same shape and the same style as the five-door hatchback from the French manufacturer.
Even if the Dacia Citadine will look like the Renault Twingo model, the car produced by Dacia, will be developed on a new platform that will be used for a variety of other models.

The new city model could be equipped with a 0.9 liter engine, which will appear in variants of 59, 74 or 94 horsepower.

So, the Dacia range expansion might stop for a short period, but not before supplementing it with another new model. Given the new disclosure about the Logan MCV at the Geneva Motor Show, other plausible variants remain the pick-up derived from the Dokker or Duster, which is expected on the market in 2014 to 2015.
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