Citroen's Presence At The 2014 Paris Motor Show
|   Saturday, October 11, 2014
Citroen will reaffirm their identity at Paris as a brand that is completely dedicated to comfort. Citroen is strengthening its position, promoting a new relationship between the user and the vehicle: more comprehensive, friendly, more fluid and more open.

This modern and optimistic vision of the car mainly focuses on the brand's product range. The Citroen brand has left ​​its mark on the history of cars, with a distinctive range of vehicles characterized by comfort, functionality and versatility.
With a range of vehicles full of personality, the brand's ambition is to focus on what really matters to consumers: design, comfort, useful technology, all at an affordable price.

André Citroen has differentiated the brand through spectacular campaigns and different perspective on services. Citroen now takes on new commitments, thanks to the original acquisition solutions and innovative services, leading to a stress-free relationship based on transparency and trust in which any contact between the brand and the customer, at any level, is an enjoyable experience.

The new approach is more than evident from the bench to the Paris Motor Show 2014 where its new products will promoted. In a single year, Citroen has launched four major new models, very expressive for the values of the brand: refinement, optimistic design, general comfort and really useful technology.
Thus we have the Citroen C4 CACTUS: an ultra-modern vehicle which perfectly reflects Citroen's new position. This model represents a viable alternative to the compact sedans in the C segment.

The AIRFLOW 2l concept: in search of the new AIRFLOW 2l concept the C4 CACTUS successfully combines aerodynamic design and optimized weight with an innovative powertrain assembly to result in an impressive vehicle that consumes less than 2 liters of fuel per 100km.

Next, we have the new Citroen C1 launched a few weeks ago. This is a functional, comfortable and very urban car. The Concept C1 URBAN RIDE- exclusively for the Paris Motor Show - reflects the ability to customize an urban vehicle with an adventurous look. The lively and bold personality of the new Citroen C1 is highlighted by lines SUV- inspired which emphasize the protective character and temperament.

The Citroen C4 Picasso and Grand C4 Picasso are number 1 on their segment in Europe after just a few months since launch with a total of 150,000 orders registered.
Besides cars, technology will also be displayed. Discarding everything extra to keep only what really matters to customers has led to innovative solutions to ensure maximum comfort while driving with a low cost and being extremely environmentally friendly. So, Citroen will display the latest generation of PureTech BlueHDi gasoline and diesel engines compliant with Euro 6 standards.

Next we have the relation between the company and its clients. Citroen & You is a series of commitments to customers so that the Citroen network inspires more confidence. Part of a fully transparent strategy the brand launches Citroen Advisor, a website dedicated to Citroen customers where they can post their opinions about the services offered by the dealer.

Lastly, we have the brand's internationalization strategy via Citroen C-ELYSEE WTCC. This is a very successful sporting event, revealing the expertise Citroen Racing, which strengthens the international reputation of the brand.
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