Citroen sales figure in Australia is expected to be doubled within 2015
|   Saturday, February 16, 2013
Sime Darby has targeted 35% increase in New Citroen in Australia for the year 2013. Sime Darby is the importer of Peugeot also and has taken the management of Citroen from Ateco Automotive, the previous importer. The French brand forecasted to have new products in their lineups with new specifications and pricings. The director of Citroen Australia, John Statari has given the outline of the strategy they are implemented, in a press conference.

The company has decided to share some of the major services with Peugeot in Australia.
Such services will include IT, Public relations, after sales, corporate sales etc. however domains like sales, marketing and finance should be an individual entity for both the parties. Re-launching the brand will bring confidence within the customers in Australia.

Apart from making the sales grow by 35% the current year, 20% more growth is expected in the next years. 1702 was the last recorded sales of Citroen, thereby meaning that an increase of 20% sale is in progress.

Within the next year the brand will surely double its business to 3309 units. The brand has a record of selling 3500 units in 2006 and 3800 units in 2007.
With the increase in sales volume, an expansion can be expected in the dealer network which will also enhance the servicing. The present number is 23 and is expected to climb to 37 by two years. The director of Citroen has expressed that they are small in Australia and is expected to increase their size. They have rebuilt their strategy and the cars will come in more simplified ranges.

Darby suggests that the present market scenario, low inflations and with an increase customer confidence, the company is sure to have a good growth. However the potential competitors cannot be neglected. The federal elections scheduled in September can be a potential block to the growth.

The re-launch will initiate cleaning of the residual stocks and then to be followed by the new stocks scheduled to be shipped in April. Price leader campaigns are to be built around $ 17990 to $ 19990 for the C3 and C4 models. The premium end ranges like the C4 Aircross, DS5 and DS4 are to be pushed with the launch of DS3 CC. The brands have considered possibilities carefully so that there are no conflicts between them. Darby is keen to look at the needs of each customer separately.

Products like 4008, Partner, Berlingo, Aircross, 308, 508, C4 and C5 are being shared and there are claims in significant differences between prices and specifications. Every customer is expected to be contacted post sale after 12, 24, 36 month. This is sure to expand the customer communication. The third quarter will see some new model's launch, to be promoted via social media`s with addition to the corporate events.

Moulin, the international director of operations has confessed that the relation between Citroen and Ateco was partially tough in the final years. The company now aims at building impressive cars and should not spend more money on its own distributorship. Darby is expected to get good businesses, she has a good idea about the local markets and can be more open in terms of relationship with the head office.
PHOTO GALLERY
Comments:
Name required * Email required Email not valid *
Comment required *

Latest news
Sunday, August 19, 2018 10:30:31 Nissan is present at the Detroit Auto Show with a compact concept SUV called...
Saturday, August 18, 2018 10:25:17 Another Hyundai premiere at the Detroit Auto Show is the new Veloster N,...
Friday, August 17, 2018 10:20:24 The South Koreans from Kia presented at the Auto Show in Detroit the new...
Thursday, August 16, 2018 10:15:59 After a massive promotion campaign, the US subdivision of Hyundai has officially...
Wednesday, August 15, 2018 10:05:55 Acura boasted that the new RDX is 100% made in the United States and is...
Tuesday, August 14, 2018 09:54:10 At the core of the new VW Jetta is the MQB platform, which is already used...
Tuesday, August 14, 2018 09:50:38 General Motors held the world premiere for the new generation Chevrolet...
Monday, August 13, 2018 09:45:39 The Ram Trucks brand, currently belonging to Fiat Chrysler Automobiles,...
Sunday, August 12, 2018 09:39:52 Ford brought the new generation mid-size Ranger pick-up at the Detroit Auto...
Saturday, August 11, 2018 09:34:13 At the Auto Show in Detroit, American car manufacturer Ford celebrates the...