Chrysler Name Disappears Ending An Era
|   Thursday, December 18, 2014
Signaling the end of an era, Fiat today officially changed the name of the Chrysler Corp. top FCA US LLC. The change marks the ending of a valued franchise in the Motor City.

The Chrysler brand was the result of the actions of Walter Chrysler. Chrysler was brought in to fix the ailing Maxwell-Chalmers Motor Co. shortly after 1920. According to Wikipedia, Chrysler attempted to right the slowly sinking auto manufacturer but was unable to make it happen.


As a result, production was halted on the Maxwell-Chalmers automobile in 1923. Left with the Maxwell Motor Co., Chrysler then ordered production of a singular model the Chrysler 70 which was made from 1923 to 1925.

In 1926, Chrysler reorganized the Maxwell Motor Co. which became the Chrysler Corp. With that change an iconic auto manufacturer was born.

Among Chrysler's notable feats was the creation of the advanced 1935 Chrysler Airflow. It was the product of some of the best automotive engineers of the time. Chrysler wanted an advanced, streamlined model that presented a smooth shape to the wind. The aerodynamically styled Airflow was a coupe. The passenger compartment was placed far back on the body, giving the impression of length and the lines were very rounded. For the period, it was state-of-the-art aerodynamic styling, done without computers or computer-aided design programs, though, wind tunnels were available.

Later, Chrysler developed the 300 and famed Imperial as well as other noted vehicles. The automaker's place in the industry hall of fame should be assured because it was iconic. For example, during the years of the muscle car wars, Chrysler fielded a fleet of vehicles, powered by late wedge and hemi engines, direct descendants of the wedge engine, that were easily the match of Ford's Mustangs and Chevy's Camaros. And, there was the Slant Six, the virtually bullet-proof engine that powered many of Chrysler's compact and mid-sized cars.

Today, though, all of that changed as Fiat, which bought a 20 percent at first and later expanded it to assume complete control, renamed Chrysler. The new name is FCA USA LLC. That stands for Fiat Chrysler Automobiles USA LLC. Thus, says the carconnection.com, Chrysler is no more. However, it also notes today's action was little more than a name change as FCA USA will remain in Auburn Hills, MI, and the automaker will retain the Chrysler, Dodge and Jeep product lines.
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