Chevrolet successfully hosts the 2012 leg of the COLOR RUN
|   Monday, September 17, 2012
Chevrolet has recently conducted an urban race for all its customers who have purchased the Spark. The event witnessed close to 10,000 happy customers participating in their bold hued vehicles and some vehicles were custom painted by Chevrolet in multicolor to commemorate the event.
The Chevrolet Spark is available in a host of various hues such as Denim Blue, Lemonade, Salsa Red, Techno Pink and Jalapeno. The event had taken place at the Aviation Sports Center, Brooklyn and was the first of a series of racing events to be hosted by Chevrolet.


The event, termed the COLOR RUN sees the Chevrolet Spark as its official partner and the vehicle is the first mini car from Chevrolet to be launched in Canada and the US. COLOR RUN came into existence in 2011 and it is quite a popular event on Facebook with close to half a million likes.

COLOR RUN is an event in which the participants are doused in different colors for each kilometer travelled and thousands of people take part in the event. This event is quickly gaining popularity and has the potential to become one of the biggest attractions in the world.

The COLOR RUN and Spark are soul mates as they appeal to the style conscious, efficient and energetic citizens who love to enjoy life. The marketing director for Chevrolet Spark, Christi Landy said that the Spark is an urban vehicle for the young and young at heart and its similarities with the COLOR RUN are sure to attract more people at the 2013 leg of the event.

Leading the event from the front was a white Spark with multi color splashes, depicting the condition of the participants at the end of the event. The interior sports a similar color splashed theme coordinating the overall look of the vehicle. The theme was decided by the panel of designers from Chevrolet, who wanted to give the Spark an impression of a color stained participant.

Chevrolet also plans to join hands with charitable trusts for the next edition of the event and talks are on with Tuesday's children and the police unity tour to donate all of the proceeds. The victims of the 9/11 tragedy are included in this event and the proceeds will be given to the needy families.
The 2013 calendar for the event has already been set and Chevrolet is soon to make it public. The Chevrolet Spark was first available for sale end July 2012 and is currently available as a five door model. The three-door Chevrolet Spark is soon to hit the shores of the country and people have been eagerly waiting for the model to arrive.

The Spark features a 15 inch alloyed sports rim and this adds to the exterior beauty of the vehicle. Some of the other features on the Spark are the 7 inch touch screen, GPS connectivity, climate control, air conditioner, parking assistance and a host of other important features. The Spark has already sold close to 15,000 units and sales are expected to rise within the next quarter of the year.
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