BMW's Presence At SEMA 2015
|   Tuesday, November 10, 2015
At this year's SEMA edition, which took place November 3rd - 6th, BMW brought before the visitors a selection of distinctive and sport oriented BMW M Performance components.
Specialty Equipment Market Association (SEMA) in Las Vegas (Nevada, USA) is widely regarded as a major sporting event for customization and tuning. The new products presented at SEMA for experts in the field influences the whole scene and determines trends.

At the BMW space, located on the lower level of the South Pavilion (stand 40247), visitors have seen the BMW M4 Coupe model, modified with BMW M Performance accessories, as well as the first BMW M Performance components for the BMW M2 Coupe.


The BMW M4 Coupe is regarded as "the ultimate driving machine", and as a benchmark for sporty dynamics in its class. Now, it is possible that this will be further improved through new BMW M Performance aerodynamic components. Due to carbon fiber inserts front (CFRP) and BMW M Performance front grille in glossy black hue, the BMW M4 Coupe has a more attractive expression. Made of polyurethane (PUR), annexed to the side of the BMW M Performance thresholds, with the new "M Performance" inscription, they emphasize the dynamic elegance of the BMW M4 Coupe.

The exhaust system with ultra-lightweight construction includes a stainless steel exhaust manifold with rear silencer, made entirely of titanium, on which the inscription "M Performance" when viewed from behind can be seen. Attractive BMW M Performance decorations are on the exhaust pipe, made of carbon fiber with the M logo representing a new visual attraction.

There are two settings to adjust the acoustics characteristic of the BMW M Performance damper system - each of which is connected with the performance characteristics of the engine, and is activated by pressing a button. Even the standard mode is impressive by its acoustics worthy of motorsport, which is suitable for everyday use.
These auxiliary components, some handmade, give the BMW M4 Coupe not only a distinctive and unique appearance, but also the perfect complement for the highly expressive design of the car.

At the same time the powerful six-cylinder in-line engine with M TwinPower Turbo technology remains the same – an engine which offers 317 kW / 431 hp (combined average fuel consumption: 8.3 l / 100 km, CO2 emissions: 194 g / km) and combines fascinating dynamics and impressive efficiency in a manner that is unrivaled by any other engine in its power class.

Equipped with the M transmission with dual clutch, the BMW M4 Coupe model presented at SEMA accelerates in only 4.1 seconds from 0 to 100 km / h. The maximum speed is electronically limited to 250 km / h.

Inside, an attractive feature is the Pro steering wheel in BMW M Performance's accessory portfolio, dressed in Alcantara Anthracite. Decorative elements on the steering wheel have a clear carbon fiber finish, and are marked "M Performance". At 12 o'clock position, the steering wheel features a blue marking and is centrally positioned (derived from motorsport).
Also, carbon fiber is used for the door handles and parking brake with Alcantara puttee.

Starting January 2016, the first BMW M Performance components will be available for the BMW M4 Coupe. The full range of accessories will be available in the BMW dealership network starting June 2016.
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