BMW X6 the new release following the huge hike in sales figures
|   Friday, December 28, 2012
BMW has released the X6 after they have sold a record number of cars this year. The BMW X6 is a luxury car that was launched in Indonesia. The launch was followed by huge appreciation for the model.

As the saying goes, in Indonesia, the best way to get noticed is on the road. You will not mind driving off in a stand out luxury car. It is not regarded as show off in Indonesia, but a declaration of class and position.

The society in Indonesia prefers to ride around the town in a flashy car.
Every class of the society in Indonesia prefers to ride a luxury car to represent their social and economic status. This is one of the driving reasons for the record sales figures attained by BMW this year.

The BMW X6 was launched in Kemang, South Jakarta. The car was released on the SHY Rooftop. Along with the release of their new car, BMW also declared the news of their 41% rise in sales. This came as big news, both the release and the record sales, to the citizens of Indonesia.

As per the authorities of BMW in Indonesia, this year has been a very successful one for the company. They have seen a rise in their share prices for three consecutive years. Now their shares are up by 30% from what it was in the year 2008. The authorities' claim that economical figure proves that BMW has been one of the most consistent European car manufacturing brands in Indonesia.

There has been a number of contributing factors behind the success of BMW as a car manufacturing brand in Indonesia. The company gives the credit of their success to the 7Ps that they say are the building blocks of success for any car manufacturing brand.

The first P stands for the people. BMW believes in recruiting the most talented, skilled, trained and passionate workers for each and every project of theirs. This is instrumental in developing good models of cars.
The Second P stands for production. BMW produces most of their cars in Indonesia. This is a very clever strategy as this reduces the cost of import and export which reflects on the price of the car. Thus the car becomes attainable to a larger number of people.

The next three Ps are place, promotion and premium. This three go hand in hand. The place of release of the car is very much responsible for the success of the model. A proper venue for the launch and proper promotion plan will always come in handy in increasing the sales figure of a particular car model. The customer should have a premium experience in riding as well as owning the car.

The next P is price. If the price of the car is reasonable then a huge amount of people will be attracted towards the car. So it is important to regulate the price of the car.

The last and most important P is the product. If the product is not enough impressive and appealing, then everything else goes in vain.
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