BMW USA August sales report
|   Wednesday, September 19, 2012
The month of august 2012 has not been a good month for BMW USA, since they did not maintain the upright curve of making more sales. There has been a 19% decline of the sales and this is not only in the cars but also the motorbikes and the spare parts. The company has started to find out some of the reasons why the sales are dropping gradually. There has been plenty of competition, from the other car companies, are they are coming up with different models, and affordable prices, making them choose these brands.


However, not all is lost since there is potential market and growth in the near future but the company needs to initiate the development projects in USA, or they will lose this market. 22,550 cars have been sold in the month of August and tis is a decrease from last year August where a total of 23,440 cars were sold.

The change is due to demands, the competition from other dealers and the economic situations. In the USA, many people have still not recovered from the recession period and others are still jobless hence the need for them to search for affordable cars. There is still high demand for some of the cars like BMW X6, which is seen as a professional and sporty car that many people want to associate with.

When BMW announced the release of the new models of cars, the X1 and 3 series, many people have placed the purchase until they have a look at the new brands. This usually happens before the release dates and the company will have lower sales until, they introduced the new car that the clients want to view. The company is now ready to face the high demand once they release these new cars to the markets and they will be on their feet once again as they continue to sustain the needs of the clients.

Some of the ebst performing cars that recorded huge sales in August 2012 included the X5, 3 series Seadan, the SUV, and new X1 SUV. These are some of the latest brands and they have recorded more sales than the other brands that are in the market. This proves to show, that many people want to be associated with the latest brands that have hit the market.

The sale of used BMW cars also increased by almost 1000 cars compared to August 2011 sales. This enables the company to understand the market trends and this means that there are those who prefer the older models and there are those that are financially strained to afford the new BMW cars but this should not limit them from accessing the used BMW cars. However, the MINI USA sales increase by 83% compared to august 2011 and this has been the biggest sales increasing a long time.

Through this analysis, the company aims to find out some of the popular brands, the markets, and the demands of the clients. This will give them the total sales, and make the comparison with previous years and find out the ebst selling months and ways to improve the ones that are not performing well.
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