BMW Launched The Compact Sedan Concept In China
|   Wednesday, December 02, 2015
BMW chose the 2015 Guangzhou Motor Show edition, one of the most important auto exhibitions in China to showcase a very special development: the company's vision for a four-door sedan in the compact segment.

Since the compact premium market in China has a great growth potential, BMW has made a profound analysis and research for the development trends and segment target audiences. The BMW Compact Sedan Concept is the approach to the life of a young Chinese generation.
These potential customers are confident, dynamic and very aware in terms of quality but also have a special aesthetic sense.

The BMW traditional proportions permeate the car with dynamic allure, unrivaled in its segment. The curved bonnet and generous wheelbase amplifies the perception of length, while the passenger compartment is slightly swept back, further underlining the car's sporty nature. Clever use of BMW elements, which have stood the test of time, such as the long and prominent arched lateral line, dynamic Hofmeister curve and depth modeled surfaces, ensures that the car has an athletic image when viewed from one side and emphasizes its relationship to other BMW models.

The four doors are harmoniously integrated in its proportions and allows easy access for the driver and other passengers. Discrete soft-touch handles, below the midline, immediately open doors as soon as the finger touches their metallic surface.

The designers have accentuated the width of the narrow front and ensured the sportiness of the lateral side. Due to the characteristic radiator grille and dual round headlights, the BMW Compact Sedan Concept is instantly identifiable as a BMW. The familiar shape of the grille and its size express the distinctive character of the car: a fusion of agility, sportiness and elegance.

Central air intake, V-shaped, is the starting point for a strong design theme, which separates the lower section of the front in three sections, and gives a wider appearance. The surfaces are joined to each other and overlap in different layers; the interaction of these levels conferring the design extra depth and dynamism.

All technical features of the BMW Compact Sedan Concept are integrated into the interior design, through gloss and sophistication. Mechanical operating elements (such as control buttons for the air conditioning, gearshift lever and iDrive system) are shaped for a perfect ergonomic effect, extending from the very flat surface. All other functions on the steering wheel, center panel, center console and door openings are operated using backlit tactile surfaces whose shiny black surfaces provide an exclusive interior ambience when switched off. In addition, a Head-Up Display combines with the 8.8-inch (22.35 cm) monitor from the Central Information Display containing all the important information at any time.

The rear compartment of the BMW Compact Sedan Concept clearly reflects the importance given to passenger comfort. Despite the compact dimensions of the car, the back - which is designed for two passengers - receives its occupants with a vast sense of space and light. Exclusive materials, high quality workmanship, ivory, and Muted Brown warm tones, supported by accents in shades Velocity Tulip create an inviting ambience.
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