BMW launched Active-E project in China
|   Wednesday, June 26, 2013
BMW, which is known by every person as a symbol of luxury in auto vehicles BMW is expanding their business throughout the world gradually. In the recent update BMW starts their Active-E project in Beijing. In the launching ceremony BMW has selected 20 common residents of Beijing and awarded the key of BMW electric cars that they will be driving for the next one year. BMW come in Beijing with a strategy to commercialize the electric vehicle in Chine.
The selected candidates in the launching ceremony, BMW granted them pure electric cars on easy installments of 4200 yen per month.

BMW decided to select more candidates who can avail this car in order to check the performance of this car in this hot and humid climate. Most probably by the end of this month 15 more candidates will select from Shenzhen. On the other hand BMW delivered this model to Germany Embassy on June 21st. The CEO of BMW in china while addressing said that this new model of ACTIVE-E will open a new chapter in electronic mobility. The major purpose of allotting this model to the local consumer with easy installments is to advertise this as much as we can.

In 2011, BMW also brought MINI car to china because here they can easily judge the performance of the car as well as customer response. At that time BMW also allotted Mini car to 50 people to realize the behavior of the car while driving. Active-E has now better potential as compared to the Mini trial. This model of Active-E has 4 seats and bigger luggage carrying capacity which is ideal for any family. BMW focuses inner and outer need that reflects convenient for users. This version is a pure electric vehicle which provides comfort in sitting as well in driving.

According to the features of engine it has 32 Kilowatt high hour lithium battery due to which it takes only 4 to 5 hours to charge a car. The average speed of this model is 160 kilometers that are enough to facilitate the need of urban life. IT has lack of clutch and gearbox mean this is a complete automatic version but this could be compared to the BMW conventional combustion engine. The power of the engine is 170 horsepower with torque capacity up to 250 Newton-meter. It could achieve speeds of 100 kilometers in just 9 seconds from rest.

Most countries think that electric cars is not reliable because they are not cost effective as well as they require a complete infrastructure for that but the good thing is that the Chinese government is focusing a permanent development in this sector. This project of BMW shows the dedication to promote electric vehicles in China. This will help china in the field of auto vehicle as well as in the economy. BMW always thinks far well than others because it thinks for the sake of this world as well as for their firm to have good profit with sustainable growth.
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