BMW has lost its number one position in Australia
|   Wednesday, July 22, 2015

Australia has always been BMW's ground and this automaker intends to become the best selling luxury brand once again. BMW's sales records are very good and last month they managed to sale 2184 units. Their annual sales record indicates a sell of 12,602 units. Even though their sales have increased by 16 percent still Mercedes Benz is leading with 17,899 units.

Both of these German auto giants are in fierce competition with each other and BMW intends to make up for the 5287 units that they could not sell last year.
Cars like the Mercedes Benz C and CLA- class models are the reasons for this company's success and they collectively account for half of the medium vehicle segment sales above $60k.

Mercedes class A and B models priced at $40k are responsible around 34.8 percent of the sales. Latest figures indicate that this year the C class has managed a decent sales record of 4857 units and the CLA has only managed 1690 units. On the other hand the BMW has only managed to sale only 2633 units of their Series 3 vehicle.


Given BMW's popular status in Australia it is very surprising that Mercedes C-class is leading the market and that too by more than two thousand units. The company has expressed no disappointment and seems satisfied with their latest sales records.

"When someone speaks about being number one, each and every automaker no matter where they are or what industry or what product they have, everybody just wants to be number one," BMW Australia's corporate director of communication department, Lenore Fletcher, told this in an event last week. He also expressed his surprise regarding Australia's sales record and said,"

The automobile sector is no different from other sectors and obviously BMW is still leading globally, it' is just in Australia where there's an offset in one particular range."
.
"What is BMW doing about becoming number one? I think it's going to be a while, but the most important point here is that the company is really focused and it will keep on returning to everyone who wants BMW to be number. The other most important thing is that BMW is keen about sustainability of research and innovation that can be funded through gains made from the cars.

Probably the only segment in which BMW is the current leader in Australia is its large SUV range which each vehicle is priced over $70k. X5 is its most popular SUV and it will be in stiff competition with the Mercedes Benz ML.

BMW will be in a better position in the medium sized SUV segment as well because Mercedes has never competed in this segment in the past. However they are presently working on the new C-class based on GLC that will be released later next year. This vehicle will be in stiff competition with vehicles like Audi Q5 and BMW X3.


It's only a matter of time before we known who claims the number spot in Australia. This two companies have been competing with each other for a long time now and they have had their ups and downs. Audi is third in line in the global market.
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