BMW Group's Presence At The 2015 Frankfurt Motor Show
|   Wednesday, August 26, 2015
Between 15 and 27 September the BMW Group once again will be present at the International Motor Show in Frankfurt in a dedicated all marked by the unique architecture of the stand, taking modern experimental marketing to a whole new level.

Under the umbrella of the BMW Group, BMW, MINI and Rolls-Royce will present separately, in an impressive manner, their strong identity.
With a much longer circuit (now measuring 400 m) than in 2013, the stand offers for the first time demonstration of active driving BMW and MINI cars.
The circuit is the distinctive architectural element of the stand in this edition too. In this way, innovation, dynamic performance and diversity come alive for BMW Group visitors in a direct and impressive mode.

With a total area of 12,000 square meters - arranged on two levels – the stand this year is the largest ever for the group.
All innovations, new models, and the entire product range will be presented to the press and other visitors. BMW and MINI technologies, as well as parts of the product will be presented to visitors in short 20 live shows that will take place throughout the day, on the scenes integrated in the circuit. BMW scene is impressive with a width of 50 meters.

This year at IAA the highlight of BMW will be the new BMW 7 Series.
The vision, innovation and its facilities are the starting point in terms of both architecture and staging. The BMW stand is designed as a flagship store, with appropriate architecture and staging to create a forum.

The new BMW 7 Series represents modern luxury, played at the IAA as a contemporary architecture, attention to detail and the latest technology. In addition to the concept of active driving, the BMW centerpiece of the presentation is a rotunda, which offers visitors insights into the new BMW 7 Series, which then leads to a spacious upper floor piazza.

As part of the BMW Group presence, the MINI stand this year highlights the innovative force of the group and develops the tradition of MINI by continuous reinvention.
The focus is on the world premiere of the new MINI Clubman. With a new version of this attractive and successful six-door MINI model, the MINI brand walks for the first time in the higher class of cars, and raises the standard in terms of design, materials, and the substance of the product.

The Rolls-Royce Motorcars stand concept at IAA 2015 recreates a modern villa - cool and contemporary. Its welcoming architecture makes the brand appear more open and accessible than at previous salons.

World premiere of the new Rolls-Royce Dawn is undoubtedly the highlight this year. The impressive and elegant exterior design of this luxury four-seat convertible combines the historical presence of a Rolls-Royce with a cool and contemporary Rolls-Royce vision. Dawn is a very attractive car, almost as if there weren't any other Rolls-Royce models before.
The stand will be presented in two different configurations.
PHOTO GALLERY
Comments:
Name required * Email required Email not valid *
Comment required *

Latest news
Sunday, August 19, 2018 10:30:31 Nissan is present at the Detroit Auto Show with a compact concept SUV called...
Saturday, August 18, 2018 10:25:17 Another Hyundai premiere at the Detroit Auto Show is the new Veloster N,...
Friday, August 17, 2018 10:20:24 The South Koreans from Kia presented at the Auto Show in Detroit the new...
Thursday, August 16, 2018 10:15:59 After a massive promotion campaign, the US subdivision of Hyundai has officially...
Wednesday, August 15, 2018 10:05:55 Acura boasted that the new RDX is 100% made in the United States and is...
Tuesday, August 14, 2018 09:54:10 At the core of the new VW Jetta is the MQB platform, which is already used...
Tuesday, August 14, 2018 09:50:38 General Motors held the world premiere for the new generation Chevrolet...
Monday, August 13, 2018 09:45:39 The Ram Trucks brand, currently belonging to Fiat Chrysler Automobiles,...
Sunday, August 12, 2018 09:39:52 Ford brought the new generation mid-size Ranger pick-up at the Detroit Auto...
Saturday, August 11, 2018 09:34:13 At the Auto Show in Detroit, American car manufacturer Ford celebrates the...