BMW Challenges Audi for the Top Spot in the Chinese Market
|   Wednesday, June 25, 2014
Audi could get into trouble real soon, as Bayerische Motoren Werke AG, better known as BMW, is planning on commencing vehicle productions, in China. Manufacturing units and distribution centers, along with dealerships and service backup, are currently under construction. This move would reduce production costs, which will be forwarded to customers.

Audi currently enjoys a strong customer following in China, if BMW manages to offer better products at lesser costs, their superiority will dominate this segment.
BMW has plans to overtake Audi by 2028, which they hope to achieve, by partnering with Chinese auto giants Brilliance China Automotive Holdings Ltd, for a 10 year period.

Their current partnership contract ends in 2018 and both parties are keen on renewing it for the next decade. China has witnessed close to 25% increase in sales, within the past five years and BMW is confident of continuing this success formula, for many years to come. Audi must think of something fast!
PHOTO GALLERY
Comments:
Name required * Email required Email not valid *
Comment required *

Latest news
Sunday, August 19, 2018 10:30:31 Nissan is present at the Detroit Auto Show with a compact concept SUV called...
Saturday, August 18, 2018 10:25:17 Another Hyundai premiere at the Detroit Auto Show is the new Veloster N,...
Friday, August 17, 2018 10:20:24 The South Koreans from Kia presented at the Auto Show in Detroit the new...
Thursday, August 16, 2018 10:15:59 After a massive promotion campaign, the US subdivision of Hyundai has officially...
Wednesday, August 15, 2018 10:05:55 Acura boasted that the new RDX is 100% made in the United States and is...
Tuesday, August 14, 2018 09:54:10 At the core of the new VW Jetta is the MQB platform, which is already used...
Tuesday, August 14, 2018 09:50:38 General Motors held the world premiere for the new generation Chevrolet...
Monday, August 13, 2018 09:45:39 The Ram Trucks brand, currently belonging to Fiat Chrysler Automobiles,...
Sunday, August 12, 2018 09:39:52 Ford brought the new generation mid-size Ranger pick-up at the Detroit Auto...
Saturday, August 11, 2018 09:34:13 At the Auto Show in Detroit, American car manufacturer Ford celebrates the...