BMW and Ford in Major Automotive News This Week
|   Friday, May 31, 2013
The spy images of the first crossover from Zinoro is here and it is rumored that this vehicle is inspired by the BMW X1. The spy images show a highly camouflaged cross over and this makes it difficult to trace its origin.

However, experts say that minor resemblances are evident even from the heavily camouflaged images. Zinoro is the result of a partnership between BMW and Chinese car maker Brilliance and the firm's first car was supposed to be based on the BMW E90 3 Series Sedan and the X1.


Compared to a standard issue X1, the Zinoro prototype features a modified head lamp, grille, bumper and other external panels although the rear end of the vehicle was heavily disguised which prevented experts from pointing out any major changes, if any, from a standard X1.

Zinoro is expected to manufactures only electric vehicles at first while the products will be completely designed and sold in China. The vehicles will also be sold from separate dealerships and will not be available at BMW retailers. Vehicles from Zinoro are expected to focus completely on comfort and practicality as these are the most important requirements of the Chinese market. This also distinguishes Zinoro from BMW whose major objective is to design sports sedan, coupe and SUVs.

Various tie ups have sprawled up recently as the Chinese car market is slowly opening up to foreign investors. This is a great time for major car makers as the global car markets have mostly saturated and further scope for expansion is unlikely at the moment. Some of the other major tie ups include the Nissan Dongfeng Venucia and the Mercedes Benz BYD partnered Denza.

Ford has announced plans to foreclose two of its plants in Australia. This move has been taken as Ford plans on ending production in Australia post 2016 and this move will witness 1200 people quitting Ford by the end of the period. Some of the reasons Ford pointed out while announcing the decision were high business costs, strength of the Australian dollar, declining market and mounting losses.

The cost of production in Australia is close to double of that in Europe or America and hence manufacturing in Australia is a waste of resources. The two factories which are to be closed are based in Victoria, although the dealerships and service stations will remain open. Ford will become an import only brand post 2016 and this is set to take a major toll on sales.

Currently the Ford Falcon and the Fiesta are manufactured at Broadmeadows, Victoria and an approximate 37,000 units of both vehicles have suffered losses amounting to £93 Million. Ford lost close to £386.5 Million in Australia alone since 2008 and the major cause of this is the faltering sales which are directly related to the strong Australian dollar. This prevents Ford from selling its cars at a cheaper rate as compared to the other players and this has taken a direct toll on the economy of the company.
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