Audi Q1, The Smallest German SUV, Was Officially Confirmed
|   Thursday, December 05, 2013
Audi has officially confirmed the launch of a new SUV. It will be called Q1, and will be the youngest in the 4x4range. Its launch is scheduled for 2016.
For its assembling, the same factory from Ingosltadt, where currently the families of A4, A5 and A3 models are being built, will be in charge. The A and B segment manufacturing lines will continue to operate at full blast thanks to this new decision. The decision is intended to provide jobs to the mother factory, and ensure that it will become the top technology of the German manufacturer.


Peter Mosch, Chairman of the General Works Council, salutes the decision: ‚ÄěThis is a clear commitment to Ingolstadt as a production site. We will continue to make all efforts to develop the plant even further as the leading technological site of the Audi Group."

The confirmation comes from Rupert Stadler, Audi CEO, which argues that "The Audi Q1 is part of our broad-based SUV strategy. It is designed on the basis of the modular transverse engine concept and will round off our Q series at the bottom end".

The development will be on the same MQB modular platform of the Volkswagen Group and the range of engines will be provided by several diesel and gasoline engines currently found on the little A1. A first concept version of the series versions is expected to emerge in a showroom next year.

Audi relies on its SUV offensive from the Q range to overtake BMW, the premium market leader. Until now, the recipe seems to pay off, with the Q5 being the segment leader in this year, with 194,430 units sold until October. That means 17 percent more units than last year.

The Q family currently comprises the Audi Q3, RS Q3, Q5, SQ5 and Q7. The Q5 is the global market leader in its direct competitive environment, as already mentioned.

By the end of 2013, Audi's Q5 production hopes to climb up to 230,000 copies, that is no more than half of the total sales of the Q Range. The range will be able to aggregate 28 percent of Audi sales this year. This percentage is expected to rise to 35 percent until 2020, the year that Audi estimated two million units of annual sales.

To achieve this objective, Audi will launch new models in their range, which will grow from the 49 products currently, up to 60 products. The first Audi SUV was born in 2006. From then until now, in about seven years, the Audi has managed to sell 1.65 million SUVs.

Audi expects the new Q1 to help with new buyers, especially younger customers. "Entry models bring in many customers who are new to the brand. They also help to keep the brand young," said Stadler for the Automotive News Europe e-magazine interview.
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