Audi plans to lead the market
|   Wednesday, November 21, 2012
You must be aware about the fact that Audi AG is one of the world's largest manufacturers of high class and quality cars. If not, this article will tell you some of the details regarding the market position of this company. Audi has announced about setting a new record of selling around 1.4 million cars for the year 2012 and is looking forward to achieve its target. It is expecting to carry this positive outcome in the next year as well.

The management declared that it is looking forward to work according to the expectations of the people and will surely satisfy them according to the latest on-going trend in the market by 2013.


The leading companies such as BMW AG and Audi have come up with new pricing strategies to increase their market share. In order to do this they came up with setting the prices below the profit levels to slow down the market. This has led to a decline in their operating profit by one percent.
Audi has further planned to focus on producing away from home town. In order to achieve it, they have a target in their mind about constructing a factory abroad in Mexico. It is one of the strategies to avoid being pushed out of the market by the tough competition by other companies such as BMW and Daimler.

Audi has been working very hard to improve its quality and increasing the lineups of the models. Its market is mainly in Germany and is supplying up to 75 percent of the cars in known cities of Germany. It had a support of growing by using an extra capacity which was provided by the VW facility available in Belgium and also a huge support by a factory that was owned by SEAT. In comparison, BMW and Mercedes have the production plants available in many countries such as china, USA and Africa.

There have been targets set by Audi about how much fall or increase in production will occur over the years. It is estimated that about 45 p ercent o f its domestic production will fall by 2017 and an increase in its production internationally in new areas to 1.9 million cars yearly.

It has another plan of starting its operation in San Jose by 2016 and will have capacity to produce 150000 vehicles annually. The target market will be north of America where it will mostly supply the beetle cars.

Audi's sales are at height in USA even more than its competitors. It has planned to increase its supplies by 59 percent and even more by 2018. Audi has invested a great deal in its production plant to improve its qualities and supplies and has further plans to increase its capacity to 125000 cars by 2013. Audi has also the targets set of producing different range of vehicles to be on safer side. With the installation of plants in many different countries, Audi's varieties will also be seen in different colors and shapes which will boost its profit margins further.
PHOTO GALLERY
Comments:
Name required * Email required Email not valid *
Comment required *

Latest news
Sunday, August 19, 2018 10:30:31 Nissan is present at the Detroit Auto Show with a compact concept SUV called...
Saturday, August 18, 2018 10:25:17 Another Hyundai premiere at the Detroit Auto Show is the new Veloster N,...
Friday, August 17, 2018 10:20:24 The South Koreans from Kia presented at the Auto Show in Detroit the new...
Thursday, August 16, 2018 10:15:59 After a massive promotion campaign, the US subdivision of Hyundai has officially...
Wednesday, August 15, 2018 10:05:55 Acura boasted that the new RDX is 100% made in the United States and is...
Tuesday, August 14, 2018 09:54:10 At the core of the new VW Jetta is the MQB platform, which is already used...
Tuesday, August 14, 2018 09:50:38 General Motors held the world premiere for the new generation Chevrolet...
Monday, August 13, 2018 09:45:39 The Ram Trucks brand, currently belonging to Fiat Chrysler Automobiles,...
Sunday, August 12, 2018 09:39:52 Ford brought the new generation mid-size Ranger pick-up at the Detroit Auto...
Saturday, August 11, 2018 09:34:13 At the Auto Show in Detroit, American car manufacturer Ford celebrates the...