Audi Plans for Enhancing its Segment with the RS Lineup
|   Monday, March 11, 2013
Audi's latest expansion plans include the all new RS lineups. The first vehicle to come out, sporting the RS badge will be the RS Q3. This is a lightweight, performance based lineup of the current vehicles and will feature many models of the Q segment. The next generation RS model features a lightweight version of the TT which is all set to be unveiled at the Geneva Motor Show.

The RS Q3 will also be making its official debut at the event and this is set to spark a new trend with Audi lovers.
The new R7 and the R6 Avant has been showcased so far and the fan following around the vehicles have been phenomenal. Demand for the RS segment is expected to grow in the future while Audi is developing new vehicles at the present.

Wolfgang Dürheimer, Design Chief Audi, says that the RS lineup will continue to be present until customers stop wanting them. Although a list of new models is expected to join the RS fleet, there is space for more and Audi will be coming up with more RS models in future. The RS Q3 has added a new dimension to the vehicle. The RS will feature a petrol drive train and Audi has no immediate plans to switch to a diesel platform.

Dürheimer says that although Audi is treading into newer paths such as the development of the futuristic e-Tron design – also set to make its official debut in Geneva – performance will always be the fate of the German car manufacturers. Apart from the RS, Audi expects to design a new S lineup in the near future.

The RS Q7 could be the next model in the Q segment to feature the RS tag and a lot of power is expected under the hood. The RS TT on the other hand is a lightweight performance coupe weighing less than 1000 kg. This vehicle is expected to be quite exciting to drive and maneuver and considering the fact that the TT was always q sporty vehicle, the RS TT should have a different fan following of its own.

There are a few engine projects that Audi is working on at the moment and the RS lineup is a major part of the project. Futuristic designs and concepts are also the forte of the current generation of car makers and as a result Audi is working on some hybrids and electric vehicles too. Audi showcased the Cross Lane Coupe at the Paris International Auto Show last year and experts rated that to be a great vehicle.

There is still space for development in the Q Segment and Audi is making full preparations to see to it that the new vehicles are well designed and accepted in the market. The vehicles redesigned with the RS badge have turned out to be quite impressive in their own rights and as a result the hype generated around them has been incredible. More SUV based models could mature out of the RS segment.
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