Audi Announces Record Sales Volume at the Geneva Motor Show for 2012
|   Friday, March 22, 2013
Audi attained their highest ever recorded sales volume in 2012 when the German car manufacturers sold 1,455,123 in a single year. This record sale made 11.7 percent more than that recorded in 2011 and Audi a total profit of £42.6 Billion the same year. Operating profit was higher by £4.7 Billion and the company regards this to be a satisfactory result.

Audi increased 30.9 percent of its investment in 2012 and in return obtained 11.7 percent profit.
The figures are confidence inspiring and Audi hopes to better sales in 2013. Investments are currently being made in developing new technologies as well as building infrastructure needed to support newer technology. New vehicles are also lined up to be revealed and ready to manufacture while the Geneva Motor Show proved to be quite essential for Audi.

The Audi A4 sedan saw the biggest volume of sales last year amounting to a record breaking 216,012 units. The A6 sedan was close behind its cousin, recording sales of 214,129 units. The Q5 SUV recorded 205,986 unit sales while the Avant recorded 53,522 unit sales. However, the giants this season from Audi were the luxury sedans and the SUVs and the new models lined up for 2013 are expected to draw in more sales.

The sales of the Audi Q3 leaped by 9288 units since 2011 to a total of 91,841 units, the Q7 also recorded 56,193 units while the Audi A5 Sports Back saw 53,522 unit sales. Lamborghini – part of the Volkswagen Group – recoded a total of 2083 unit sales in 2012. The figures rose from 1602 since 2011 The Lamborghini Gallardo was the best selling mode, recording 1161 unit sales, followed closely by the Aventador, which recorded 922 unit sales.

Ducati, the Italian motorcycle brand in the organization, recorded 41,102 unit sales in 2012. Overall, the year has been fairly successful for most brands under the Volkswagen Group. The sales have doubled since the past decade and this is steady progress of the market. Sales figures rose by 28 percent in the Asia Pacific region while the sales in North America rose by 11 percent.

Audi recorded high sales in the UK as well, attaining a total amount of 123,000 unit sales. This increased by 7 percent since 2011 and this means that Audi is in league with BMW and Mercedes Benz in terms of sales in the UK. Audi is expecting higher demand over the world while trying to spread out into new markets. The Quattro technology is expected to receive a few tweaks this year while the newer model launches are set to feature the new technology.

This is an all time record of the German premium segment car manufacturer and this comes at a time the Geneva Motor Show is in progress. The Geneva Motor Show has seen some of the biggest launches and unveilings of the year and is expected to launch some of the most innovative vehicles this year. Audi will definitely use this platform to project itself.
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