Aston Martins gives a roll out to Vanquish at 3.85 crore
|   Thursday, August 02, 2012
As per the press conference recently held in Mumbai, there was an absolute strong response over the sports cars in India. Thus, a greeting was made to the iconic super sports car makers on Tuesday. The super sports car maker, Aston Martins was known to launch a new variety called Vanquish. The portfolio of the car is having its expansion to a higher end. As per the price displayed in Mumbai showroom, the price of this brand new vehicle is 3.85 crore.
As per the discussions, Vanquish is regarded as the most expensive vehicle which the Indian road has ever taken. There was also a vehicle type within the same manufacturer and have a price tag of Rs 25 crore.

The fifth car which is associated with Aston Martin's port folio in India is known as Vanquish. There are other cars in the Indian market which have a separate portfolio. For example, Vantage is having a price tag of 1.8 to 2.75 crores in Indian market. Apart from this other cars like DB9 is with 2.9 crore and Rapide is with 3.25 to 3.3 crore. Another one with a highest port folio just after Vanquish is DBS with Rs 3.7 crore.

Introduction of Vanquish in the Indian market is the attempt of the British car makers to bring a brand with a top price in the market. The strategy has been laid down as ¾ th of the sales in Indian market comes from the high priced models in the market. So the foreign car makers are benefitted a lot from the launch of high priced vehicles in Indian market.

There is an initial strategy of selling varieties of entry level cars such as Vantage along with a combination of high end variants. As per the analysis, there is a great impact of sales in high end cars which have a price range of 2.5 to 3 crore. As per the official source, there is also news about the super grand tourer. This car does not have a direct competition so far. But a competition is set with the car models such as Ferrari, Lamborghini etc. The price range of such is quite similar with those of Vanquish. Thus, they can be the future competitors of this car.

There are other varieties of cars which can be regarded as luxury segments. Some of the cars associated with these types of categories are Ferrari, Rolls Royce, Porsche, Aston Martin etc. The manufacturers will have a great competition in the car market with regards to the price and the features associated with each model of cars. This segment of cars has made a great success in the market in the last 18 months of their trade.

With the entry of new car with Aston Martin, the competition in the market has again increased. The overall market has made a hit for sports car of different category and the car makers. This segment is expected to remain static and constant in the coming year.
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