Ariel Developing a Titanium Chassis for the Atom
|   Sunday, March 31, 2013
Ariel has been designing some of the most sport oriented yet fuel efficient vehicles for quite some time now and the Ariel Atom is one the most famous vehicles designed by the brand. Ariel is now working towards designing a titanium chassis built on a tubular frame and this is expected to reduce the weight of the car by almost 40 percent. Although it might have a negative impact on the pricing strategy followed by Ariel, the company was never famous for designing cheap vehicles.


Titanium is an incredibly strong metal and possesses the highest strength to weight ratio possessed by any metal. However, it is equally difficult to fabricate and if exposed to oxygen welding, the metal combusts before melting. All in one, this is a tedious process and requires expert training and handling.

Titanium is fabricated using argon filled chamber welding which has been designed along with Frome based Laser Caged Engineering Technology, partly funded by the Niche Vehicle Program of the Technological Strategy Board's fund. Spokespeople from Ariel are confident that this will enhance the appeal of their vehicles and the strategy will be hugely successful. This is a limited edition expedition and could be used in the next generation Atom to enhance the overall track racing experience of the vehicle.

At first this will be introduced as an option on the Atom, based on the review and sales it is expected to be introduced as a mainstream feature on the vehicle. This limited edition vehicle has the full potential to be a track vehicle and it could be offered as an option in the market. The Atom is powered by an engine designed by Honda along with some parts borrowed from the Japanese car maker.

The overall weight has been kept low – a total of 500 kg – and the vehicle has been designed at par with technology borrowed from Formula One. The nose is the most sensitive area of the vehicle and this along with the side skirts and the spoiler at the rear prevents the Ariel Atom from taking off the ground.

When Ariel first launched the Atom, the vehicle was powered by a light weight K Series engine from Rover. Although the current range of engines developed by Honda is heavier than their predecessor, they displace more power and this is what makes the shift viable. Ariel has a few plans lined up for the Atom and the titanium chassis is the most important modification at the moment.

This is set to enhance performance as well as enhance the longevity of the ride. Although the titanium chassis will increase the price of the Atom, Ariel says that this will not have a negative impact on sales as the company will introduce titanium chassis as an option apart from the standard vehicle. Ariel Atom does not have a respectable market share as of yet and this transformation could play a positive role on the image of the brand as well as the product in general.
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