10 Years Of BMW Series 1 Compact Driving Pleasure
|   Tuesday, October 28, 2014
The BMW 1 Series production started in 2004 at BMW's plant in Regensburg, which was significantly expanded to manufacture the new model. The new facilities excelled with high levels of efficiency and flexibility, as well as optimized ergonomics.

Innovative production processes were developed in an effort to ensure maximum quality for the premium compact car, with individual customization. Computerized building pressing tools for processing steel panels guarantee the quality of execution for the bodywork design characteristic to the BMW 1 Series.


Other innovations included modular construction methods applied on the assembly line, powder coating technology used for the first time on a compact model, and production processes and customer-oriented selling (COSPA), which facilitated individual configuration changes to the car with only ten days before the start of production.

In 2007, production of the BMW 1 Series, the three-door versions, Coupe and Cabriolet - began at the BMW plant in Leipzig, on the same quality standards and using the revolutionary methods of manufacture. At this plant, which was inaugurated in 2005, a milestone was celebrated in April 2010: at that time the BMW 1 Series with number one million left the assembly line. The anniversary model was a three-door BMW 118, ordered in Leipzig. Also at the BMW plant in Leipzig, the ActivE was produced, a fully electric powered model on the spot where the BMW i3 and BMW i8 are currently produced.

The introduction of the second generation BMW 1 Series has been linked to the new distribution of tasks between production sites. Now, the five and three-door BMW 1 Series versions are manufactured in Regensburg. Also, the five-door version is produced in Leipzig, where the factory also pumps out the BMW 2 Series Coupe and BMW 2 Series Convertible.

By extending the model range to include cars from the compact segment, BMW has managed not only to meet the growing demand of customers for this class, but also to provide a totally new driving experience, especially in terms of car dynamics. Since the launch of the BMW 1 Series, choosing a compact model was associated with the highest standards of quality, personality and unmistakable driving pleasure.

Since the launch of the second generation BMW 1 Series has been the point of reference in terms of smart connectivity. The variety of driver assistance systems and mobility services from BMW's ConnectedDrive portfolio is unparalleled in the segment and includes, for example, Parking Assistant, reverse camera, High Beam Assistant, Speed ​​Limit Info with information on prohibition of overtaking, and Driving Assistant which includes lane departure warning, collision warning and pedestrian recognition. In addition to the integration of smartphones and music players, BMW ConnectedDrive also offers Internet-based services, including the possibility of integrating additional cars using the application.

The most recent example of the compact class' progressive nature is the comfort it offers by improved functions from BMW's 2 Series Convertible, made possible due to smart connection. The four-seater convertible is the first model of the brand that makes it possible to update navigation data through a mobile connection "over the air", because the SIM card is integrated in the car.

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