Toyota Lexus starts a new advertising campaign to put more passion in its Lexus brand. An announcement by Akio Toyoda, the CEO of the auto-maker Toyota say that he wants to make his brand fuller of passion and it seems to be a lustful approach by him by the marketers. His idea was to introduce a swimsuit model for the advertising campaign to bring more attraction and passion to its brand Lexus.

It seems to be that these automakers are turning to introduce more this attraction appealing than their recent Extreme Rated commercial on which they introduced models in swimsuit to gain the attraction from its viewers. They also provided the hint that they may sign a contract with the sports illustrated magazines. Recently, Lexus has also become the key marketing sponsor for the longer belongings in yearly swimsuit magazines.

For the particular campaign they are using the bikinied star Tori Praver which is lying on the road and making a critical race track upon the outline of her body figured. This advertising campaign can be a great idea to show the passionate in the brand Lexus. It provides a great attraction gaining look to the lustful viewer and great ideas too for showing the passion in the brand.

Its would be the challenge for the race drivers to drive finely upon the track line make by the beautiful, blond Tori Praver that is providing a passionate lustful look here. For the purpose of driving they are going to use the number one racing professional Scott Pruett  and the Greg Tracy who is a known to be number one stunt professionals.

Previously they discourage the idea for the same purpose of showing the passion about the brand by the use of dancing and music. This matter is also under discussion thought the idea is not wholly kicked.

This 2013 Lexus GS campaign is known by “TORI 500 campaign”.  This campaign seems to be more attracted gaining. Brian Smith, Lexus vice president of marketing says: “What could be the best way to introduce the bold new face of Lexus with the new GS with a new campaign featuring a Sports show of stars in a swimsuit?” He further says “there’s isn’t any going back for the new GS in Lexus. Consumers can share the fun through their many campaign components not just by sharing pictures, including the Tori appearance in consumers own pictures.”

To make it more attraction gaining and full of passion, An iPhone camera application has also launched by Lexus which allows its users to put the image of their own in the bikini clothed model, thought to be a smart move or idea to engage it with the theme of passionate Lexus. It illustrates the sporty and safe design look of new Lexus GS 2013.

Does this campaign is a better way to gain the attraction from its buyers? It’s an old debate that makes the sex sell? Such introducing of this swimsuit star Tori Praved for the campaign to show the passionate about the brand Lexus remains or gains more its stodginess? According to the Lexus’s manufactures, this is the best way to induce its clients and remain empowered for the heavy brand name Lexus.