Hyundai Announced Its Performance Division - N

 
Friday, December 13, 2013 - 05:55:27 
 
Rating (4.5/5) 4.5 Star Rating 37 users
6 photos
Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N
Hyundai exhibited its new competition model for the 2014 World Rally Championship season, known as WRC. The competition starts on the same day as the announcement of the establishment of a performance division by the Hyundai brand.

The Hyundai Performance Division will be called "N" after the first letter of the city where Hyundai has its headquarters, Namyang. The first model to bear the name N is the competition model, although Hyundai representatives have not specified whether they will apply the particle "N" in the classical name of the model, as he did Volkswagen with Polo R WRC, or whether they will apply the solution adopted by BMW, and put the letter related to the sports division in place of the letter "i" in the name of each model in the range.

The company is testing the i20 machine that will compete with VW’s Polo, Citroen’s DS3 as well as Ford’s Focus.

The Hyundai performance division has been announced in the past, and that it is designed to achieve additional growth in all markets in which the brand from South Korea operates, as well as to develop the image of the Namyang manufacturer. As demonstrated by the Hyundai’s rivals, a strong and wide array of performance models can be used as image capital to increase the sales volume. To the extent that Hyundai has come up with competitive pricing in Europe, we can expect the performance division to provoke the emotions of builders who have a tradition in this field on the European market.


The return of Hyundai brand in WRC brings, besides the immediate benefit for the championship with the entry of a new team of factory, the image capital for the South Korean brand, and know-how for the engineers of the performance division. In addition, Hyundai opened in 2013, a test center at Nurburgring, which will be heavily involved in both the development of the series models and development of the performance models.

“It is Hyundai’s intention to connect the experience of sport with road cars,” said team principal Michel Nandan. “It’s probably a bit too early to talk about it because we’re still in the early stages of the development of the i20 WRC.”

 Team manager Alain Penasse declared that the WRC program has the goal of changing the brand’s image in order to attract younger buyers. “Whatever performance we get from the WRC car you always sell better,” he said. “You attract attention of younger people and that’s the aim of Hyundai. It knows it has to do something to make the brand younger and more dynamic.”

 He continued saying that the rally program is already having a positive influence on research and development activities: “We have a lot of Korean engineers who are at the WRC base near Frankfurt.

“They work closely with us and there is a very good cooperation with the Yeongnam research and development centre. They started the work on the i20 WRC there before the program was launched and are heavily involved.”
Latest Auto News
Willys AW unveils its 380 Berlinetta at Motor Show of Bologna

Willys AW unveils its 380 Berlinetta at Motor Show of Bologna

 
Saturday, December 20, 2014 12:27:01
 
Willys AW has revealed its new model 380 Berlinetta during the motor show of Bologna and will start manufacturing it from 2015. The Berlinetta is having a body based on a unique pattern which is a combination of...

Volvo's plans to build Large Coupe project is still on hold

Volvo's plans to build Large Coupe project is still on hold

 
Saturday, December 20, 2014 12:22:42
 
Earlier Volvo had a plan positively to make a large concept on coupe and they still are interested. But currently this concept is struggling to make its way through some burdens which resulted in holding up even...

Finally 2014 Porsche GT3 been sold out

Finally 2014 Porsche GT3 been sold out

 
Friday, December 19, 2014 11:12:01
 
Even though Porsche GT3 model before on-road price tag was under just $300,000 costs, the allocation made by Porsche 911 GT3 all with 40 models were been overall got been sold out. Hence, it seems that many cashed-up...

New Volvo XC90 on sale for 2015

New Volvo XC90 on sale for 2015

 
Friday, December 19, 2014 09:08:48
 
In Volvo firm’s current history, the all-new most important model XC90 will now be on sale. According to Swedish vehicle makers; “It’s the fresh latest chapter to begin in history for capturing direction for its...

Pagani Zonda supercar 760RSJX is pastel green special version one-off beast
Pagani to crank out Zonda supercars one-off special version dubbed as Pagani-Zonda 760RSJX. GT Spirit says, the supercar collector of Chinese requested to create 760RSJX which is Zondas custom-made latest line-of....

2015 new Mercedes-Benz GLE Coupe has been unveiled

2015 new Mercedes-Benz GLE Coupe has been unveiled

 
Thursday, December 18, 2014 15:39:24
 
Mercedes-Benz new GLE Coupe been unveiled ahead in its next month debut at 2015 Detroit Motor Show. The model is based on current existing ML and now been renamed as GLE as for being German brands overhaul name....

Reportedly in April in New York 2015 Jaguar-XF to make its debut

Reportedly in April in New York 2015 Jaguar-XF to make its debut

 
Thursday, December 18, 2014 15:24:29
 
In third quarter of the 2015 at New York Motor Show during April, the Jaguar second generation XF model reportedly will be making its global debut and also will launch internationally once its accelerated pedal get...

Chrysler Name Disappears Ending An Era

Chrysler Name Disappears Ending An Era

 
Thursday, December 18, 2014 03:59:23
 
Signaling the end of an era, Fiat today officially changed the name of the Chrysler Corp. top FCA US LLC. The change marks the ending of a valued franchise in the Motor City. The Chrysler brand was the result...

The New BMW 6 Series Models For 2015

The New BMW 6 Series Models For 2015

 
Wednesday, December 17, 2014 11:17:19
 
The new BMW 6 Series Convertible, BMW 6 Series Coupe and the BMW 6 Series Gran Coupe will be presented for the first time at the Auto Show in Detroit and will make their market debut in the first half of next year. ...

Porsche Fills 918 Spyder Order List And Confirms Its Successor

Porsche Fills 918 Spyder Order List And Confirms Its Successor

 
Wednesday, December 17, 2014 09:20:06
 
The Porsche 918 Spyder supercar which replaced the Carrera GT is no longer available for purchase. Despite the purchase price of 770,000 euros (on the German market), all 918 copies of this model are reserved for...

BMW X6 Receives New BMW M Performance Components

BMW X6 Receives New BMW M Performance Components

 
Tuesday, December 16, 2014 09:42:23
 
Through the Aerodynamics package, the BMW X6 has instantly gained a sporty and masculine appearance. It includes a front splitter, rear diffuser, rear carbon spoiler as well as rear side flaps in a glossy black hue....

New MINI John Cooper Works  Announces 231 HP and 0-100 km/h In 6.1 Seconds
The MINI John Cooper Works is the most powerful version of the British model and is now at its third generation. The official presentation of the new version would have to take place in January next year in the Auto...

Google Glass To Be Used In BMW Production Cycle

Google Glass To Be Used In BMW Production Cycle

 
Monday, December 15, 2014 05:13:00
 
Currently, BMW is conducting a pilot project in a United States plant whose aim is to determine whether the portable technology from Google can improve and expedite workflow in quality assurance. To do this,...

Audi Q8, The Sporty Variant Of The Future Q7, Confirmed For Production
Audi Q8 will be the future flagship of the brand’s SUV portfolio, headline British from Autocar. The model was confirmed in an interview with Dr. Ulrich Hackenberg, Head of R&D at Audi. The future Q8 will be...

BMW Working On New Propulsion Technologies

BMW Working On New Propulsion Technologies

 
Sunday, December 14, 2014 05:17:08
 
Alternative propulsion systems are gaining ground fast and right now BMW has increased its emphasis in that field by focusing on the Power eDrive and TwinPower Turbo, which is the future BMW Series 3 plug-in hybrid...

Volkswagen Golf R Variant Is The Most Powerful Compact Station Wagon In The World
The Volkswagen Golf gets a new high-performance version. Titled Golf R Variant, the new model becomes the most powerful and fastest compact wagon on the market, thanks to a maximum power of 300 hp and an acceleration...

The city hatch Vauxhall Viva got been revealed

The city hatch Vauxhall Viva got been revealed

 
Saturday, December 13, 2014 14:37:13
 
General Motors unveiled the city car by taking off its wraps and which is affordable for European market. However, as probably depending on its market this model will be sold either as Opel Karl or Vauxhall Viva....

Paris Motor Show 2014 - Mondial de l'Automobile 2014
Your adv in this site
Latest crashtest
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
*****

Pedestrian
***
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
****

Pedestrian
***
Crashtest Volkswagen Touareg 2.5 TDi  - 2004
Adult:
*****

Child
****

Pedestrian
*
 
Visitors online - 19
©2009-2014 Auto Types. All rights reserved. | Privacy Policy | Mobile version