Hyundai Announced Its Performance Division - N

 
Friday, December 13, 2013 - 05:55:27 
 
Rating (4.5/5) 4.5 Star Rating 43 users
6 photos
Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N
Hyundai exhibited its new competition model for the 2014 World Rally Championship season, known as WRC. The competition starts on the same day as the announcement of the establishment of a performance division by the Hyundai brand.

The Hyundai Performance Division will be called "N" after the first letter of the city where Hyundai has its headquarters, Namyang. The first model to bear the name N is the competition model, although Hyundai representatives have not specified whether they will apply the particle "N" in the classical name of the model, as he did Volkswagen with Polo R WRC, or whether they will apply the solution adopted by BMW, and put the letter related to the sports division in place of the letter "i" in the name of each model in the range.

The company is testing the i20 machine that will compete with VW’s Polo, Citroen’s DS3 as well as Ford’s Focus.

The Hyundai performance division has been announced in the past, and that it is designed to achieve additional growth in all markets in which the brand from South Korea operates, as well as to develop the image of the Namyang manufacturer. As demonstrated by the Hyundai’s rivals, a strong and wide array of performance models can be used as image capital to increase the sales volume. To the extent that Hyundai has come up with competitive pricing in Europe, we can expect the performance division to provoke the emotions of builders who have a tradition in this field on the European market.


The return of Hyundai brand in WRC brings, besides the immediate benefit for the championship with the entry of a new team of factory, the image capital for the South Korean brand, and know-how for the engineers of the performance division. In addition, Hyundai opened in 2013, a test center at Nurburgring, which will be heavily involved in both the development of the series models and development of the performance models.

“It is Hyundai’s intention to connect the experience of sport with road cars,” said team principal Michel Nandan. “It’s probably a bit too early to talk about it because we’re still in the early stages of the development of the i20 WRC.”

 Team manager Alain Penasse declared that the WRC program has the goal of changing the brand’s image in order to attract younger buyers. “Whatever performance we get from the WRC car you always sell better,” he said. “You attract attention of younger people and that’s the aim of Hyundai. It knows it has to do something to make the brand younger and more dynamic.”

 He continued saying that the rally program is already having a positive influence on research and development activities: “We have a lot of Korean engineers who are at the WRC base near Frankfurt.

“They work closely with us and there is a very good cooperation with the Yeongnam research and development centre. They started the work on the i20 WRC there before the program was launched and are heavily involved.”
Latest Auto News
Future Toyota Supra Will Debut In 2017 With BMW Engine
For some time Toyota and BMW have been working on new sports models that will be created on a common platform. The Bavarians will launch a dynamic Roadster which will replace the current Z4 and will be most likely...

Bugatti viewing options faster version Chiron

Bugatti viewing options faster version Chiron

 
Thursday, July 28, 2016 17:45:23
 
Bugatti looking at the options for new, even faster versions of Chiron. The brand does not hurry, the focus is first on the sales of the 500 copies of the 'regular' Chiron. Bugatti makes it easy. The new Chiron...

Mazda 3 Gets Minor Changes, But Interesting Technical And Technological Changes
One of the most popular Japanese models refreshes itself this fall but customers will have a car almost identical in terms of aesthetics. However, the car will be superior in terms of road holding and is also more...

Prices redesigned Volkswagen Up from 10.590 euro

Prices redesigned Volkswagen Up from 10.590 euro

 
Wednesday, July 27, 2016 11:40:34
 
The prices of the new Volkswagen Up Are known. The starting price is exactly 10 euros higher than before. Volkswagen supplies from the end of August the new Up! Prices start at 10,590 euros for the only three-door...

French From Renault Present Alaskan Pick-Up

French From Renault Present Alaskan Pick-Up

 
Wednesday, July 27, 2016 06:38:26
 
Renault officially launched a global pick-up called Alaskan. The model was built on the platform of the Nissan Navara and will be available in almost all corners of the world. Nissan Navara is one of the most...

Toyota Prius Plug-in Hybrid: cutting times from 34 495 euro
The price of the Toyota Prius Plug-in Hybrid is 34 495 euros. If your car currently leases this year, will take advantage of 15 percent addition. Propagation Times in the Toyota Prius Plug-in Hybrid starts at...

Schnitzer assaults themselves to the Mini Cabrio

Schnitzer assaults themselves to the Mini Cabrio

 
Tuesday, July 26, 2016 13:57:06
 
Tuner AC Schnitzer has built his compentences top of a Mini Convertible JCW, but of course do not bother with the offer greatest force at the company. Most finery fit just as well on versions with an engine whose...

Turbocharged engines for new Suzuki S-Cross

Turbocharged engines for new Suzuki S-Cross

 
Monday, July 25, 2016 10:44:13
 
Suzuki S-Cross provides a new front grille with striking. Behind the grille is still to find more news. Suzuki takes no half measures when renewing S-Cross. The entire front is redrawn, the grille, front bumper,...

This Porsche 911 Cayenne let each bite in the sand

This Porsche 911 Cayenne let each bite in the sand

 
Sunday, July 24, 2016 16:28:02
 
There are more off-road rallies than just the Dakar. For example, the Baja 1000, which crosses the peninsula of Mexico. In our less known but respected by car enthusiasts as. And the Baja has perhaps one big advantage...

Many SUVs and sports news Mercedes-Benz 2017

Many SUVs and sports news Mercedes-Benz 2017

 
Sunday, July 24, 2016 15:55:06
 
The product planning for Mercedes-Benz in 2017 is known. It contains re-expansion of the already extensive model range. What about the GLA coupe and a crossover version of the E-Class? Mercedes-Benz once again...

Quick game - Metropolis Street Racer

Quick game - Metropolis Street Racer

 
Saturday, July 23, 2016 18:51:03
 
Under the heading Quick Game, we discuss video games in which cars or race are central. We kick off with Metropolis Street Racer from 2000, in which the lake was about how you drove or how fast you rode. METROPOLIS...

Car history: Saab 9-3 Viggen

Car history: Saab 9-3 Viggen

 
Saturday, July 23, 2016 14:44:42
 
The colorful history of Saab has two heroes. The 99 Turbo and the 900 Turbo. Hear the Viggen in that list home? The 99 Turbo hit like a modest bomb. It was not the first car with turbo; Chevrolet, BMW and Porsche...

The most expensive car without air conditioning?

The most expensive car without air conditioning?

 
Saturday, July 23, 2016 13:50:43
 
In the week that the temperature reached new records, there is only one configuration curiously enough: what is actually the most expensive car without air conditioning? The dubious honor seems to go to the Audi...

DIESEL GATE: MANY MODELS 'ON HOLD'

DIESEL GATE: MANY MODELS 'ON HOLD'

 
Saturday, July 23, 2016 06:03:24
 
Volkswagen will temporarily stop the sale of a large number of models in South Korea. The country takes the shoddy emission and noise testing high and Volkswagen wants a government-imposed sales break for it. As...

Toyota Prius goes for monochrome

Toyota Prius goes for monochrome

 
Friday, July 22, 2016 15:58:21
 
Do you see things like black? Then get to know the Toyota Prius Dark Edition and White Edition. Toyota comes with two special versions of the new Prius, the Dark Edition and White Edition. The latter includes...

Price Audi R8 Spyder known

Price Audi R8 Spyder known

 
Friday, July 22, 2016 15:20:49
 
The price of the Audi R8 Spyder is known. In October, the fastest open Audi showroom for 246 300 euros. Audi has fixed the price of the Audi R8 Spyder at 246 300 euros. That is 15,000 euros more than the cost...

Final Sprint: BMW M5 Competition Edition

Final Sprint: BMW M5 Competition Edition

 
Friday, July 22, 2016 13:50:32
 
BMW swings the current generation 5 Series in style with the M5 Competition Edition. This sharper M5 BMW builds two hundred copies, one hundred black and white hundred. The new generation BMW 5 Series is coming,...

 
©2009-2016 Auto Types. All rights reserved. | Privacy Policy | Mobile version