Hyundai Announced Its Performance Division - N

 
Friday, December 13, 2013 - 05:55:27 
 
Rating (4.5/5) 4.5 Star Rating 56 users
6 photos
Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N
Hyundai exhibited its new competition model for the 2014 World Rally Championship season, known as WRC. The competition starts on the same day as the announcement of the establishment of a performance division by the Hyundai brand.

The Hyundai Performance Division will be called "N" after the first letter of the city where Hyundai has its headquarters, Namyang. The first model to bear the name N is the competition model, although Hyundai representatives have not specified whether they will apply the particle "N" in the classical name of the model, as he did Volkswagen with Polo R WRC, or whether they will apply the solution adopted by BMW, and put the letter related to the sports division in place of the letter "i" in the name of each model in the range.

The company is testing the i20 machine that will compete with VW’s Polo, Citroen’s DS3 as well as Ford’s Focus.

The Hyundai performance division has been announced in the past, and that it is designed to achieve additional growth in all markets in which the brand from South Korea operates, as well as to develop the image of the Namyang manufacturer. As demonstrated by the Hyundai’s rivals, a strong and wide array of performance models can be used as image capital to increase the sales volume. To the extent that Hyundai has come up with competitive pricing in Europe, we can expect the performance division to provoke the emotions of builders who have a tradition in this field on the European market.


The return of Hyundai brand in WRC brings, besides the immediate benefit for the championship with the entry of a new team of factory, the image capital for the South Korean brand, and know-how for the engineers of the performance division. In addition, Hyundai opened in 2013, a test center at Nurburgring, which will be heavily involved in both the development of the series models and development of the performance models.

“It is Hyundai’s intention to connect the experience of sport with road cars,” said team principal Michel Nandan. “It’s probably a bit too early to talk about it because we’re still in the early stages of the development of the i20 WRC.”

 Team manager Alain Penasse declared that the WRC program has the goal of changing the brand’s image in order to attract younger buyers. “Whatever performance we get from the WRC car you always sell better,” he said. “You attract attention of younger people and that’s the aim of Hyundai. It knows it has to do something to make the brand younger and more dynamic.”

 He continued saying that the rally program is already having a positive influence on research and development activities: “We have a lot of Korean engineers who are at the WRC base near Frankfurt.

“They work closely with us and there is a very good cooperation with the Yeongnam research and development centre. They started the work on the i20 WRC there before the program was launched and are heavily involved.”
Latest Auto News
More Expensive Cars Are About To Get Cheap Platforms - But Why?
The world is changing and the automotive industry makes no exception. The giant cost synergies of this innovative field have led, in time, to a wide range of complicated associations. Considering that automakers...

2018 Ford Mustang: a Brand New Face And Features

2018 Ford Mustang: a Brand New Face And Features

 
Thursday, January 19, 2017 16:48:55
 
The future seems bright, especially if we're looking at the 2018 Ford Mustang. From speed to modern styling changes, updated technology and a 10-speed automatic, what's there not to like? To begin with, the design...

2020 Mercedes-Benz GLA Mule Begins Tests As An A-Class

2020 Mercedes-Benz GLA Mule Begins Tests As An A-Class

 
Tuesday, January 17, 2017 12:36:10
 
One of the main problems with the Mercedes-Benz GLA is that, ever since its release, it was seen as a jacked up A-Class rather than a Mercedes-Benz model that was truly independent – and there's good reason behind...

Volkswagen T-ROC Is Up For Sale Starting This Year

Volkswagen T-ROC Is Up For Sale Starting This Year

 
Tuesday, January 17, 2017 01:24:59
 
Great news for Volkswagen enthusiasts: the 2018 T-ROC will now be up for sale starting the end of 2017, as it was officially confirmed. Also, an insider source from the company stated that the same model will get...

BMW Presents Visionary - A Google Spotlight Story

BMW Presents Visionary - A Google Spotlight Story

 
Saturday, January 21, 2017 08:59:29
 
BMW is the first automotive brand in the world that uses Google Spotlight Stories for an innovative way of storytelling. The result is a brand experience through 360° interactive virtual reality which is broadcast...

BMW at CES 2017

BMW at CES 2017

 
Friday, January 20, 2017 08:50:59
 
BMW is shaping the future of mobility with revolutionary solutions and innovations in terms of technology, in areas such as human-machine interface, autonomous driving, smart connectivity, and interior design. In...

Tesla Sees New Competitor - The 1000 HP Lucid Air!

Tesla Sees New Competitor - The 1000 HP Lucid Air!

 
Wednesday, January 18, 2017 08:43:45
 
The young Chinese-American company Lucid Motors (formerly known as Atieva) officially presented its first functional prototype model - a premium electric sedan called Air that can produce 1,000 horsepower! Lucid...

Audi Quattro Aims for The Moon

Audi Quattro Aims for The Moon

 
Tuesday, January 17, 2017 08:37:56
 
The development phase of the selenar rover Audi lunar quattro was finally completed. Now the German team The Part-Time Scientists involved in space travel signed an agreement aimed to launch the rocket containing...

Faraday Future FF 91 - The Future of Cars

Faraday Future FF 91 - The Future of Cars

 
Monday, January 16, 2017 08:31:23
 
Unveiled at the CES (Consumer Electronics Show) 2016 exhibition was a super futuristic electric car named FFZERO1 by a competitor to Tesla Motors, Faraday Future. Back at CES last year it was just a new concept but...

Volkswagen at CES 2017

Volkswagen at CES 2017

 
Sunday, January 15, 2017 08:24:46
 
Faithful to the slogan “We are always on,” Volkswagen allowed visitors to experience their ideas about the future of mobility at the Consumer Electronics Show (CES) in 2017. In the age of digitalization, Volkswagen...

A Glimpse At Audi Q8 Plug-in Hybrid's Brand New Flagship SUV

A Glimpse At Audi Q8 Plug-in Hybrid's Brand New Flagship SUV

 
Wednesday, January 11, 2017 15:09:27
 
This week's Detroit Auto Show is full of surprises coming from some of the greatest car brands – Audi included! The famous brand is now revealing the new Q6 and Q8 models of its crossover lineup, and they surely...

Nikola One - The Electric Truck that Finally Became Real!

Nikola One - The Electric Truck that Finally Became Real!

 
Monday, January 09, 2017 10:13:43
 
While the American tycoon Elon Musk and his Tesla intend to build electric cars on an industrial scale, another firm has thought to manufacture trucks which will operate with a hybrid engine, powered both by electric...

VW Announces Arteon, The CC's Replacement

VW Announces Arteon, The CC's Replacement

 
Sunday, January 08, 2017 10:06:13
 
Originally called Volkswagen Passat CC, and with the facelift renamed to Volkswagen CC, the successor to the German four-door coupe will get a new name - Arteon! Finally the model will have its own name which will...

Ford Fiesta Is Now The Most Technologically Advanced Small Class Model
Ford Fiesta celebrates four decades of success and the new generation starts off with some technological arguments that exceed the competition's standards. The new Ford Fiesta will be offered in several extra versions...

Premiere of The New Peugeot 301 Facelift

Premiere of The New Peugeot 301 Facelift

 
Tuesday, January 03, 2017 10:25:23
 
After the Citroen C-Elysee facelift, behold its twin brother, the Peugeot 301 and it mid-career facelift. Since its launch in 2012, the Peugeot 301 was sold in 360,000 copies, or 40,000 copies less compared to C-Elysee....

Qoros Will Provide First Revolutionary Engine Lacking Camshaft!
It seems that the Chinese from Qoros are not satisfied with the success achieved in safety tests in order to assert itself in force in the automotive world. The Chinese manufacturer needed a technology with which...

The Chinese Built the Most Powerful and Fastest Electric Vehicle - NIO EP9!
Electric propulsion is the future of the automotive world. Very few doubt this now. This idea was demonstrated time and time again by those from Tesla, but also the specialists from Rimac, who designed the future...

Search Cars
Brands:
Models:
Fuel:
Your adv in this site
Latest crashtest
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
*****

Pedestrian
***
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
****

Pedestrian
***
Crashtest Volkswagen Touareg 2.5 TDi  - 2004
Adult:
*****

Child
****

Pedestrian
*
 
©2009-2017 Auto Types. All rights reserved. | Privacy Policy | Mobile version