Hyundai Announced Its Performance Division - N

 
Friday, December 13, 2013 - 05:55:27 
 
Rating (4.5/5) 4.5 Star Rating 54 users
6 photos
Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N
Hyundai exhibited its new competition model for the 2014 World Rally Championship season, known as WRC. The competition starts on the same day as the announcement of the establishment of a performance division by the Hyundai brand.

The Hyundai Performance Division will be called "N" after the first letter of the city where Hyundai has its headquarters, Namyang. The first model to bear the name N is the competition model, although Hyundai representatives have not specified whether they will apply the particle "N" in the classical name of the model, as he did Volkswagen with Polo R WRC, or whether they will apply the solution adopted by BMW, and put the letter related to the sports division in place of the letter "i" in the name of each model in the range.

The company is testing the i20 machine that will compete with VW’s Polo, Citroen’s DS3 as well as Ford’s Focus.

The Hyundai performance division has been announced in the past, and that it is designed to achieve additional growth in all markets in which the brand from South Korea operates, as well as to develop the image of the Namyang manufacturer. As demonstrated by the Hyundai’s rivals, a strong and wide array of performance models can be used as image capital to increase the sales volume. To the extent that Hyundai has come up with competitive pricing in Europe, we can expect the performance division to provoke the emotions of builders who have a tradition in this field on the European market.


The return of Hyundai brand in WRC brings, besides the immediate benefit for the championship with the entry of a new team of factory, the image capital for the South Korean brand, and know-how for the engineers of the performance division. In addition, Hyundai opened in 2013, a test center at Nurburgring, which will be heavily involved in both the development of the series models and development of the performance models.

“It is Hyundai’s intention to connect the experience of sport with road cars,” said team principal Michel Nandan. “It’s probably a bit too early to talk about it because we’re still in the early stages of the development of the i20 WRC.”

 Team manager Alain Penasse declared that the WRC program has the goal of changing the brand’s image in order to attract younger buyers. “Whatever performance we get from the WRC car you always sell better,” he said. “You attract attention of younger people and that’s the aim of Hyundai. It knows it has to do something to make the brand younger and more dynamic.”

 He continued saying that the rally program is already having a positive influence on research and development activities: “We have a lot of Korean engineers who are at the WRC base near Frankfurt.

“They work closely with us and there is a very good cooperation with the Yeongnam research and development centre. They started the work on the i20 WRC there before the program was launched and are heavily involved.”
Latest Auto News
Renault Opened New Algeria Plant To Produce Symbol With Parts From Romania
Renault has opened a factory in Algeria to take advantage of the rapid market growth in North Africa. The new plant is responsible for producing the Renault Symbol sedan, which shares its platform with Dacia Logan...

Honda FCV Concept: 700 Kilometers Range And Series Version Launching In 2016
Honda introduced the FCV concept which foreshadows a production model scheduled to be released in 2016. For now, only the version for the market in Japan was confirmed. Honda introduced the concept FCV in its...

How the Understeer has been underrated so dramatically

How the Understeer has been underrated so dramatically

 
Wednesday, November 26, 2014 16:37:31
 
Underrated understeer sounds quite probably un-Australian subject line as certainly like un-driver. Does it give bane for fun in driving which looks car nose heads to another side of bitumen such that taking it away...

Previews of newly design language for Audi's Prologue concept coupe

Previews of newly design language for Audi's Prologue concept coupe

 
Wednesday, November 26, 2014 14:32:05
 
In LA Auto Show eve, Audi unveiled its new Prologue concept showing its first ever glimpse look of the newly design language of car maker’s to automotive world. The low-slung and large coupe is meant to make available...

Sprint Editions for Volvo V40 and S60 been released

Sprint Editions for Volvo V40 and S60 been released

 
Wednesday, November 26, 2014 08:28:06
 
Volvo Australia vehicle is now capitalizing through season of its V8 Supercars by releasing two special edition model versions from the entry of V40 models and S60 sedan and it’s called the Sprint Edition. They are...

On GT6 the concept Subaru Gran Turismo Vision soon be made available
In latest long time car makers, Subaru is latest to release in virtual world it concept car joining Subaru Gran Turismo the Viziv-GT Vision which soon will make PlayStation debut game Gran-Turismo 6. Viziv-GT at...

Mazda unveils its 2015 CX-3 before Los Angeles Motor Show

Mazda unveils its 2015 CX-3 before Los Angeles Motor Show

 
Tuesday, November 25, 2014 10:26:17
 
Fans had to wait a lot for Mazda’s new CX-3 to get unveiled and its detailed are leaked now just before the motor show takes place in Los Angeles. Its official debut will be taken place in Australia in March, 2015....

Bentley presents powerful V8 Grand Convertible with Droptop body

Bentley presents powerful V8 Grand Convertible with Droptop body

 
Tuesday, November 25, 2014 08:21:48
 
Bentley has unveiled its Grand Convertible before its official debut at Motor Show of Los Angeles in this week. The model is equipped with unique mechanical body parts under this car which are used in top line sedan...

Volvo unveils its brand new V60 in Los Angeles Auto Show

Volvo unveils its brand new V60 in Los Angeles Auto Show

 
Tuesday, November 25, 2014 06:17:58
 
The Cross Country V60 is coming to market and getting ready to get orders from buyers in next year worldwide and in next May in UK. Volvo has unveiled this new and more rugged V60 in the Auto Show of Los Angeles. D...

Volkswagen unveils its new 2.0 liter Four cylinders Hatchback Golf R
The all new Golf R will be arriving into the UK market during coming spring by Volkswagen. As per the details revealed regarding this model, it will have the similar configuration as 2.0 liter straight injected four...

Porsche's preparation to rival Ferrari 458 proves to be a rumor

Porsche's preparation to rival Ferrari 458 proves to be a rumor

 
Monday, November 24, 2014 14:13:23
 
If all the reports become correct, it is almost confirmed that the discovery of a rival of Ferrari 458 is a rumor. This rumor was spilled out earlier in this year and a revised edition of 988 will be built tentatively....

The hydrogen fuel-cell Toyota Mirai vehicle unveiled its full details
Japan’s automaker unveiled all details of its new model Toyota Mirai consisting hydrogen fuel-cell that generates the water vapor and producing up-to power 114kW combined with extracted atmospheric oxygen and stored...

Ford Mustang reveals its 2015 Shelby GT350 before its official launch
The all new Shelby GT350 has been partly revealed by its maker Ford Mustang before its official release in 2015. However they have revealed only selected details with a small number of images of it in the Internet. ...

Debut of Volkswagen Golf-R wagon load carrier 221Kw/380Nm in LA

Debut of Volkswagen Golf-R wagon load carrier 221Kw/380Nm in LA

 
Sunday, November 23, 2014 19:07:57
 
During this week the Volkswagen high-performance will be revealing its Golf-R wagon globally at LA Auto Show. It features mechanical package familiar to Golf R wrapped-up in its load-lugging body more practical way....

The Convertible concept of Lexus LF-C2 got teased again

The Convertible concept of Lexus LF-C2 got teased again

 
Sunday, November 23, 2014 17:05:08
 
With Lexus’ new Convertible concept LF-C2 is all set to get revealed in the LA motor show of this year. But before show takes place, this model got teased for the second time now. A site claims to expose its teaser...

New Porsche 911 Facelifted to be launched in 2015

New Porsche 911 Facelifted to be launched in 2015

 
Sunday, November 23, 2014 17:01:46
 
The Porsche motors have built a new Facelifted 911 and have announced officially to launch it in the motor show, Frankfurt, with newly designed engines. So before the introduction of new generation during 2018, this...

BMW Series 2 Active Tourer Gets 5 Stars At Euro NCAP Safety Tests
The BMW Series 2 Active Tourer, the model which has opened a new segment for the brand, now stands out with the 5 Stars obtained at the Euro NCAP safety tests. The BMW Series 2 Active Tourer features a special...

Paris Motor Show 2014 - Mondial de l'Automobile 2014
Your adv in this site
Latest crashtest
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
*****

Pedestrian
***
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
****

Pedestrian
***
Crashtest Volkswagen Touareg 2.5 TDi  - 2004
Adult:
*****

Child
****

Pedestrian
*
 
Visitors online - 18
©2009-2014 Auto Types. All rights reserved. | Privacy Policy | Mobile version