Hyundai Announced Its Performance Division - N

 
Friday, December 13, 2013 - 05:55:27 
 
Rating (4.5/5) 4.5 Star Rating 60 users
6 photos
Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N
Hyundai exhibited its new competition model for the 2014 World Rally Championship season, known as WRC. The competition starts on the same day as the announcement of the establishment of a performance division by the Hyundai brand.

The Hyundai Performance Division will be called "N" after the first letter of the city where Hyundai has its headquarters, Namyang. The first model to bear the name N is the competition model, although Hyundai representatives have not specified whether they will apply the particle "N" in the classical name of the model, as he did Volkswagen with Polo R WRC, or whether they will apply the solution adopted by BMW, and put the letter related to the sports division in place of the letter "i" in the name of each model in the range.

The company is testing the i20 machine that will compete with VW’s Polo, Citroen’s DS3 as well as Ford’s Focus.

The Hyundai performance division has been announced in the past, and that it is designed to achieve additional growth in all markets in which the brand from South Korea operates, as well as to develop the image of the Namyang manufacturer. As demonstrated by the Hyundai’s rivals, a strong and wide array of performance models can be used as image capital to increase the sales volume. To the extent that Hyundai has come up with competitive pricing in Europe, we can expect the performance division to provoke the emotions of builders who have a tradition in this field on the European market.


The return of Hyundai brand in WRC brings, besides the immediate benefit for the championship with the entry of a new team of factory, the image capital for the South Korean brand, and know-how for the engineers of the performance division. In addition, Hyundai opened in 2013, a test center at Nurburgring, which will be heavily involved in both the development of the series models and development of the performance models.

“It is Hyundai’s intention to connect the experience of sport with road cars,” said team principal Michel Nandan. “It’s probably a bit too early to talk about it because we’re still in the early stages of the development of the i20 WRC.”

 Team manager Alain Penasse declared that the WRC program has the goal of changing the brand’s image in order to attract younger buyers. “Whatever performance we get from the WRC car you always sell better,” he said. “You attract attention of younger people and that’s the aim of Hyundai. It knows it has to do something to make the brand younger and more dynamic.”

 He continued saying that the rally program is already having a positive influence on research and development activities: “We have a lot of Korean engineers who are at the WRC base near Frankfurt.

“They work closely with us and there is a very good cooperation with the Yeongnam research and development centre. They started the work on the i20 WRC there before the program was launched and are heavily involved.”
Latest Auto News
New redesigned 2016 Chevrolet Impala might release in late 2015

New redesigned 2016 Chevrolet Impala might release in late 2015

 
Saturday, February 28, 2015 15:58:47
 
Chevrolet is now up-to brings out its newest generation 2016 Chevrolet Impala sedan which will be totally different compared to its predecessor to face against its competitors. Although, these sedan models have become...

Mitsubishi's 2015 Outlander Sport to hit dealership in February

Mitsubishi's 2015 Outlander Sport to hit dealership in February

 
Saturday, February 28, 2015 15:53:39
 
Mitsubishi Motors of North America is going to release its latest sports car 2015 Outlander Sport in coming February. This SUV will be in the showrooms in no time and buyers can start booking it. This 2.4 liter engine...

Future Renault Koleos Will Be Larger Than The Kadjar And Have Seven Seats
Renault is working on the next generation Koleos. The SUV will be repositioned and will measure five meters in length and can carry up to seven passengers. The release of the new Kadjar compact SUV based on the...

World premiere at the 2015 Geneva Motor Show - Jaguar F-Type STARTECH REFINEMENT
Even more dynamics for the athlete: STARTECH REFINEMENT enhances the Jaguar F-Type The F-Type elevates the long tradition of sporty Jaguar models to a new level. The STARTECH REFINEMENT accessories program for...

World premiere at the 2015 Geneva Motor Show - BRABUS 850 6.0 Biturbo Coupe based on the Mercedes S 63
625 kW / 850 hp, 1,450 Nm of torque and 350-km/h top speed The world’s fastest and most powerful all-wheel-drive coupe 625 kW / 850 horsepower, a peak torque of 1,450 Nm, 0 – 100 km/h (62 mph) in 3.5 seconds,...

Volvo Focuses On Plug-In Hybrids, Even Though They Have Electric Car Technology
Volvo will focus on developing plug-in hybrid vehicles, although it has the necessary technology to launch electric cars series, says Lex Kerssemakers, Vice President of product strategy department. The Swedish brand...

British Approve Of Testing Autonomous Cars On Public Roads

British Approve Of Testing Autonomous Cars On Public Roads

 
Thursday, February 26, 2015 06:39:49
 
UK Ministry of Transport approved of testing autonomous vehicles on public roads beginning with the summer of this year. The British will encourage technology development and investment in the automotive industry,...

Hyundai Revives Tucson Name For ix35 Replacement

Hyundai Revives Tucson Name For ix35 Replacement

 
Wednesday, February 25, 2015 09:17:00
 
The Koreans from Hyundai will go back on the decision to abandon the Tucson name in favor of the name ix35, with the replacement of this model scheduled to launch by the end of the year. Hyundai imposed itself on...

BMW 5 Series GT Might Get New Generation In 2016

BMW 5 Series GT Might Get New Generation In 2016

 
Wednesday, February 25, 2015 06:21:05
 
The BMW 5 Series GT might get a new generation in 2016, according to the Germans from Auto Motor und Sport. According to the sources within BMW quoted by the Germans, the sales volumes achieved by the 5 Series GT...

BMW 2 Series Gran Tourer: First MPV With Seven Seats In Brand's History
Through its generous space and the revolutionary versatility and flexibility, the BMW 2 Series Gran Tourer is the first premium compact model in the world that offers up to seven seats and meets the requirements...

The New Honda Civic Type R Hot Hatch: 280 HP And 270 km/h Top Speed
The new Civic Type R debuts in Geneva with the highest speed in the class. The most powerful derivative of the Civic range will officially debut at the Geneva Motor Show, promoting highly advanced aerodynamics and...

Opel Astra 1.6 CDTI Gets Changes To Cut Down Fuel Consumption

Opel Astra 1.6 CDTI Gets Changes To Cut Down Fuel Consumption

 
Monday, February 23, 2015 13:58:39
 
The Opel engine is on a continuous improvement spree: launched in spring 2014, the Opel Astra engine equipped with the new generation 1.6-liter turbo diesel has already achieved the A + energy label in Germany and...


Opel Prepares Electric Version Of Its Newest Karl Model


Opel Prepares Electric Version Of Its Newest Karl Model

 
Monday, February 23, 2015 13:50:46
 
Karl, the mini segment model that Opel will launch this year, will have a fully electric version dedicated to those who want to get rid of emissions and gas stations. The autonomy range proposed by the Karl EV will...

Audi TT offroad concept could become reality in 2017

Audi TT offroad concept could become reality in 2017

 
Sunday, February 22, 2015 09:57:24
 
The Audi TT offroad concept will go into production in 2017. The British press says that the decision has already been taken and the name of the future Audi model range is TTQ. The Audi TT offroad concept was...

The Newly Revised Volkswagen Caddy Gets 1.0 TSI Engine

The Newly Revised Volkswagen Caddy Gets 1.0 TSI Engine

 
Saturday, February 21, 2015 15:26:54
 
Volkswagen unveiled one of the most successful commercial models in Europe: the Caddy. Even if we are talking about a product built around of the verb “work”, it was created to serve utilitarian tasks, and occasionally...

News for larger SUV 2016 GMC Yukon cars

News for larger SUV 2016 GMC Yukon cars

 
Saturday, February 21, 2015 15:12:46
 
The spread rumor predicts that the redesigned 2016 GMC Yukon will be coming as a remarkable luxurious activity sporty vehicle in the late or early 2016 year. This model will be introduced for first time along with...

PSA Peugeot Citroen Could Delay Hybrid Air Production Model

PSA Peugeot Citroen Could Delay Hybrid Air Production Model

 
Friday, February 20, 2015 09:49:37
 
The Hybrid Air System from PSA Peugeot-Citroen will not be inserted into production as quickly as promised by its inventors, according to the British from Autocar. The problem is not necessarily related to the time...

Your adv in this site
Latest crashtest
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
*****

Pedestrian
***
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
****

Pedestrian
***
Crashtest Volkswagen Touareg 2.5 TDi  - 2004
Adult:
*****

Child
****

Pedestrian
*
 
Visitors online - 20
©2009-2015 Auto Types. All rights reserved. | Privacy Policy | Mobile version