Hyundai Announced Its Performance Division - N

 
Friday, December 13, 2013 - 05:55:27 
 
Rating (4.5/5) 4.5 Star Rating 36 users
6 photos
Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N Hyundai Announced Its Performance Division - N
Hyundai exhibited its new competition model for the 2014 World Rally Championship season, known as WRC. The competition starts on the same day as the announcement of the establishment of a performance division by the Hyundai brand.

The Hyundai Performance Division will be called "N" after the first letter of the city where Hyundai has its headquarters, Namyang. The first model to bear the name N is the competition model, although Hyundai representatives have not specified whether they will apply the particle "N" in the classical name of the model, as he did Volkswagen with Polo R WRC, or whether they will apply the solution adopted by BMW, and put the letter related to the sports division in place of the letter "i" in the name of each model in the range.

The company is testing the i20 machine that will compete with VW’s Polo, Citroen’s DS3 as well as Ford’s Focus.

The Hyundai performance division has been announced in the past, and that it is designed to achieve additional growth in all markets in which the brand from South Korea operates, as well as to develop the image of the Namyang manufacturer. As demonstrated by the Hyundai’s rivals, a strong and wide array of performance models can be used as image capital to increase the sales volume. To the extent that Hyundai has come up with competitive pricing in Europe, we can expect the performance division to provoke the emotions of builders who have a tradition in this field on the European market.


The return of Hyundai brand in WRC brings, besides the immediate benefit for the championship with the entry of a new team of factory, the image capital for the South Korean brand, and know-how for the engineers of the performance division. In addition, Hyundai opened in 2013, a test center at Nurburgring, which will be heavily involved in both the development of the series models and development of the performance models.

“It is Hyundai’s intention to connect the experience of sport with road cars,” said team principal Michel Nandan. “It’s probably a bit too early to talk about it because we’re still in the early stages of the development of the i20 WRC.”

 Team manager Alain Penasse declared that the WRC program has the goal of changing the brand’s image in order to attract younger buyers. “Whatever performance we get from the WRC car you always sell better,” he said. “You attract attention of younger people and that’s the aim of Hyundai. It knows it has to do something to make the brand younger and more dynamic.”

 He continued saying that the rally program is already having a positive influence on research and development activities: “We have a lot of Korean engineers who are at the WRC base near Frankfurt.

“They work closely with us and there is a very good cooperation with the Yeongnam research and development centre. They started the work on the i20 WRC there before the program was launched and are heavily involved.”
Latest Auto News
Volkswagen Presents Future Connectivity Solutions Via Connected Golf Concept
The Connected Volkswagen Golf Concept debuted at CES 2015, the most important event in the IT world in the first half of the year, along with the Golf R Touch Concept. Unlike the R Touch Concept, the Connected Golf...

Smart Fortwo Receives Dual Clutch Automatic Transmission

Smart Fortwo Receives Dual Clutch Automatic Transmission

 
Wednesday, January 28, 2015 09:25:08
 
The Smart Fortwo will be offered in the company of a six-speed automatic transmission with dual clutches. The city model made by Daimler was offered associated only with a manual transmission at the time of the current...

Opel And Vauxhall Want To Improve Their Image

Opel And Vauxhall Want To Improve Their Image

 
Wednesday, January 28, 2015 04:39:43
 
Opel and Vauxhall promise a strong marketing offensive to change the public perception of the two brands. The Germans want to bring the brand image to the quality product level. Opel will seek to improve its...

New Citroen C4 Range Gets 2015 Facelift

New Citroen C4 Range Gets 2015 Facelift

 
Tuesday, January 27, 2015 10:14:52
 
Launched in 2010 and produced in a total of 450,000 units at the factory in Mulhouse, France, the second generation Citroen C4 is renewed in 2015 with a new bright signature, useful technologies and the latest generation...

Mercedes-Benz CLA Shooting Brake Went Into Production At Hungary Plant
Mercedes-Benz CLA Shooting Brake went into production at the plant in Hungary. That plant is located in Kecskemet and received an investment of one billion euro in the recent years. The manufacturer is committed...

Volkswagen Up! Could Be Offered In 100 HP Turbocharged Version

Volkswagen Up! Could Be Offered In 100 HP Turbocharged Version

 
Tuesday, January 27, 2015 03:29:37
 
The Volkswagen GT Up! Is a concept shown at Frankfurt in 2011, which foreshadowed a sports version of the German model, and could receive a series variant on the Brazilian market, media in this country headlines....

New Honda Acura NSX revealed at Detroit Motor Show

New Honda Acura NSX revealed at Detroit Motor Show

 
Monday, January 26, 2015 15:23:21
 
Unveiled this week on Tuesday at 2015 Detroit Motor Show, the new Honda Acura NSX is better than the original with higher technology. The newest NSX is 3.1 inch longer as its longitudinal layout having 9-speed twin-cl...

Latest pick-up truck 2016 Toyota Tacoma unveiled at 2015 Detroit Auto Show on Tuesday
The remodeled pickup 2016 Toyota Tacoma model has been made up its debut at the recent held 2015 Detroit Auto Show on Tuesday this week. According to Toyota, this new pickup truck has been improved a lot with long...

2016 Lincoln MKX debuts in 2015 Detroit's Motor Show

2016 Lincoln MKX debuts in 2015 Detroit's Motor Show

 
Monday, January 26, 2015 09:41:52
 
Lincoln has come up with an update of its most popular model MKC which is now known as MKX. It debuted in recently held 2015 Detroit’s Motor Show. The later version has got a lot of improvement especially in its...

New supercar Ford GT unveiled at 2015 Detroit Motor Show

New supercar Ford GT unveiled at 2015 Detroit Motor Show

 
Monday, January 26, 2015 06:25:20
 
Ford wrap off the covers from its new Ford GT supercar in the recent held 2015 Detroit Motor Show, where the car makers described its ever built machine as most of the extreme offering model. Todd Willing during...

Volkswagen Wants Future Phaeton To Be More Comfortable Than S-Class
Germany's Auto Motor und Sport claims that Volkswagen aims to make the future Phaeton to be the most comfortable model in the segment. The Volkswagen Phaeton will get a whole new generation in 2016, according to...

Bentley Bentayga: The First SUV From The British Luxury Carmaker
On the occasion of the 2015 Detroit Motor Show, Bentley has released the name of the brand’s new SUV, which will officially launch later this year. Until now, Bentley has shown to the world an SUV in a concept...

NVIDIA Launches NVIDIA DRIVE Car Computers

NVIDIA Launches NVIDIA DRIVE Car Computers

 
Saturday, January 24, 2015 09:51:44
 
NVIDIA DRIVE is the centerpiece for future autonomous navigation through new computer systems. It promises to provide the required performance for applications, as well as learning mechanisms for systems equipped...

Ford GT Concept Announcing American Supercar Rebirth

Ford GT Concept Announcing American Supercar Rebirth

 
Saturday, January 24, 2015 06:47:52
 
Ford wants to return in the supercars segment in 2016. The American manufacturer launched the Ford GT Concept, a prototype that maintains the traditional forms of a classic GT, but promises 600 horsepower. Ford...

Honda Introduces Predictive Autopilot Able To Anticipate Driver's Maneuvers On The Highway
The new Honda CR-V will be the first car in the world able to anticipate the intentions of road users through an innovative automatic cruise control called Intelligent Adaptive Cruise Control. After Volvo has...

Seat Leon Cupra ST: Images And Details For The 280 HP Performance Version
Seat has revealed the new Leon ST Cupra version of its compact performance model. Equipped with a 2.0-liter engine, the model can be delivered in two power versions. And so SEAT has extended its range of performance...

BMW Invests In Parkmobile Parking Services

BMW Invests In Parkmobile Parking Services

 
Thursday, January 22, 2015 12:50:15
 
BMW is expanding its “I” range coverage on innovative mobility services via an investment in the parking provider Parkmobile International Holding. With approximately 10 million customers in over 600 cities worldwide,...

Your adv in this site
Latest crashtest
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
*****

Pedestrian
***
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
****

Pedestrian
***
Crashtest Volkswagen Touareg 2.5 TDi  - 2004
Adult:
*****

Child
****

Pedestrian
*
 
Visitors online - 15
©2009-2015 Auto Types. All rights reserved. | Privacy Policy | Mobile version