Norbert Reithofer, head of BMW Group, expects a significant increase in the production of i models in the near future. By 2020, he predicts that BMW will produce 100,000 i units per year.
The measure has a dual role, as explained by Automotive News, as it increases brand sales while reducing average CO2 emissions at range level.
By 2020, BMW need to reduce CO2 emissions at 105 grams per kilometer, half the level achieved in 1995, and significantly below the 2013 level of 133 grams per kilometer.
The production of 100,000 units of BMW i, with low CO2 emissions or no emissions - such as the 100 percent electric version of the i3, will help the Germans to compensate for the performance versions of the top range models, as well as the large displacement thrusters provided under the hood of exclusivist models.
BMW launched the i range in 2013, opening the lists of commands for the i3 on November 16th. From then until now, BMW has received over 11,000 orders for that model. The Germans are expecting an explosion in sales with the introduction of the i3 model in the United States market that will take place during the current year.
“We are extremely happy with the i3's early reception, particularly considering that in June we will open the order book in the United States, the world's largest market for Evs. 2014 is a ramp-up year for the i3 and declined to give a sales forecast for this year.
By 2015, we will have a more clear idea of the i3's true potential,” stated Ian Robertson, BMW head of marketing and sales.
Robertson also said BMW has a significant number of pre-orders for the i8. “I think customers could live with the idea of waiting for six months for such an innovative product, but longer waiting lists could be a problem.”
Until 2015, BMW expects to obtain the necessary answers from the marketing department in order to expand the project i to the true value, requiring a generous investment to increase production to the quotas announced by Norbert Reithofer.
For comparison, BMW has invested 600 million euro in the production of the i3 and i8, while the Renault-Nissan alliance has invested around four billion euro in the electric vehicle project, which included models such as the Nissan Leaf, Renault Zoe and Renault Twizy.
Premium automobile manufacturers have addressed green vehicles both for sustainability and for reasons of harming the environment.
The European Commission established an average of 95 grams of CO2 per kilometer at the range level for cars sold in 2021, a significant decrease compared to the 130 grams CO2 per kilometer today.
The targeted emissions decrease is linked to the mass of a vehicle and is different for individual companies. BMW and other manufacturers which have larger models in their range will have higher emission targets than the industry average.
In the case of the Munich brand, a value close to 105 grams CO2 / km is expected.