2012 New Mini Mercedes

 
Monday, September 26, 2011 - 09:25:24 
 
Rating (4.5/5) 4.5 Star Rating 58 users
8 photos
2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes
The chief executive for Daimler had been managing the German auto manufacturer of luxury cars for only a short time before the year 2006 when he decided to begin thinking outside the box with innovative new ideas.

In the year 2006, Mercedes was behind its main rival, BMW, and was in danger of begin passed up by Volkswagen as well, with its new line of Audis. The chief executive decided that it was time to change things up and go for a smaller model, even though Mercedes is widely known for building its larger and stronger sedans which were favored by the upper class and rich consumers.

The chief executives thought behind the idea was that it would bring in a new demographic which previously was not interested in Mercedes, particularly those of the younger generation who would then stick with Mercedes for the rest of their lives. He commented that the Mercedes brands had been seen as growing slowly, more slowly than companies such as BMW and Audi, this and this was not good for business.

The first mini Mercedes was revealed at the International Frankfurt Motor show in September this year. The car is designed in a similar way to the classic Mercedes, and it is planned to be applied to different types of smaller cars, such as a sport-utility vehicle and a hatchback.

The new scaled down B-Class vehicles will begin at a sticker price of 26,000 euro’s, which is considerably less than the 32,700 euro’s which the Mercedes C-Class sedan costs, and the 71,000 euro’s which the S-Class costs.


Daimler has decided to begin investing over 1.4 billion euro’s towards the small vehicles. It is hoping that with the new smaller models, it will once again rank in first place for global sales of luxury vehicles, by the year 2020. The chief executive commented that it could not afford to stay at number three, as its customers would not be happy with that.

Mercedes was still clearly at the top in 2010, with deliveries of over 233,000 vehicles more than what BMW was delivering, and 390,000 more than Audi was delivering. But since then, BMW and Audi have increased their sales by nearly five times over what Mercedes is selling.

This is likely due to the fact that they have both moved on into new markets with vehicles like the compact SUV, and they have also moved into international markets such as China and other nations which are growing quickly.
In the first months of this year, Mercedes has fallen behind BMW by 95,200 sales and 54,700 sales behind Audi.

Those who purchase Mercedes vehicles in the United States are typically older, at an average age of 54. This shows that Mercedes will need to begin to appeal to a younger audience if it wishes to remain competitive in the auto industry.

Experts have commented that the biggest challenge for Mercedes, will be to attract a younger demographic. Mercedes has recently hired a younger design chief, in order to give the company a younger appeal and brand image.
Related News
Latest Auto News
Willys AW unveils its 380 Berlinetta at Motor Show of Bologna

Willys AW unveils its 380 Berlinetta at Motor Show of Bologna

 
Saturday, December 20, 2014 12:27:01
 
Willys AW has revealed its new model 380 Berlinetta during the motor show of Bologna and will start manufacturing it from 2015. The Berlinetta is having a body based on a unique pattern which is a combination of...

Volvo's plans to build Large Coupe project is still on hold

Volvo's plans to build Large Coupe project is still on hold

 
Saturday, December 20, 2014 12:22:42
 
Earlier Volvo had a plan positively to make a large concept on coupe and they still are interested. But currently this concept is struggling to make its way through some burdens which resulted in holding up even...

Finally 2014 Porsche GT3 been sold out

Finally 2014 Porsche GT3 been sold out

 
Friday, December 19, 2014 11:12:01
 
Even though Porsche GT3 model before on-road price tag was under just $300,000 costs, the allocation made by Porsche 911 GT3 all with 40 models were been overall got been sold out. Hence, it seems that many cashed-up...

New Volvo XC90 on sale for 2015

New Volvo XC90 on sale for 2015

 
Friday, December 19, 2014 09:08:48
 
In Volvo firm’s current history, the all-new most important model XC90 will now be on sale. According to Swedish vehicle makers; “It’s the fresh latest chapter to begin in history for capturing direction for its...

Pagani Zonda supercar 760RSJX is pastel green special version one-off beast
Pagani to crank out Zonda supercars one-off special version dubbed as Pagani-Zonda 760RSJX. GT Spirit says, the supercar collector of Chinese requested to create 760RSJX which is Zondas custom-made latest line-of....

2015 new Mercedes-Benz GLE Coupe has been unveiled

2015 new Mercedes-Benz GLE Coupe has been unveiled

 
Thursday, December 18, 2014 15:39:24
 
Mercedes-Benz new GLE Coupe been unveiled ahead in its next month debut at 2015 Detroit Motor Show. The model is based on current existing ML and now been renamed as GLE as for being German brands overhaul name....

Reportedly in April in New York 2015 Jaguar-XF to make its debut

Reportedly in April in New York 2015 Jaguar-XF to make its debut

 
Thursday, December 18, 2014 15:24:29
 
In third quarter of the 2015 at New York Motor Show during April, the Jaguar second generation XF model reportedly will be making its global debut and also will launch internationally once its accelerated pedal get...

Chrysler Name Disappears Ending An Era

Chrysler Name Disappears Ending An Era

 
Thursday, December 18, 2014 03:59:23
 
Signaling the end of an era, Fiat today officially changed the name of the Chrysler Corp. top FCA US LLC. The change marks the ending of a valued franchise in the Motor City. The Chrysler brand was the result...

The New BMW 6 Series Models For 2015

The New BMW 6 Series Models For 2015

 
Wednesday, December 17, 2014 11:17:19
 
The new BMW 6 Series Convertible, BMW 6 Series Coupe and the BMW 6 Series Gran Coupe will be presented for the first time at the Auto Show in Detroit and will make their market debut in the first half of next year. ...

Porsche Fills 918 Spyder Order List And Confirms Its Successor

Porsche Fills 918 Spyder Order List And Confirms Its Successor

 
Wednesday, December 17, 2014 09:20:06
 
The Porsche 918 Spyder supercar which replaced the Carrera GT is no longer available for purchase. Despite the purchase price of 770,000 euros (on the German market), all 918 copies of this model are reserved for...

BMW X6 Receives New BMW M Performance Components

BMW X6 Receives New BMW M Performance Components

 
Tuesday, December 16, 2014 09:42:23
 
Through the Aerodynamics package, the BMW X6 has instantly gained a sporty and masculine appearance. It includes a front splitter, rear diffuser, rear carbon spoiler as well as rear side flaps in a glossy black hue....

New MINI John Cooper Works  Announces 231 HP and 0-100 km/h In 6.1 Seconds
The MINI John Cooper Works is the most powerful version of the British model and is now at its third generation. The official presentation of the new version would have to take place in January next year in the Auto...

Google Glass To Be Used In BMW Production Cycle

Google Glass To Be Used In BMW Production Cycle

 
Monday, December 15, 2014 05:13:00
 
Currently, BMW is conducting a pilot project in a United States plant whose aim is to determine whether the portable technology from Google can improve and expedite workflow in quality assurance. To do this,...

Audi Q8, The Sporty Variant Of The Future Q7, Confirmed For Production
Audi Q8 will be the future flagship of the brand’s SUV portfolio, headline British from Autocar. The model was confirmed in an interview with Dr. Ulrich Hackenberg, Head of R&D at Audi. The future Q8 will be...

BMW Working On New Propulsion Technologies

BMW Working On New Propulsion Technologies

 
Sunday, December 14, 2014 05:17:08
 
Alternative propulsion systems are gaining ground fast and right now BMW has increased its emphasis in that field by focusing on the Power eDrive and TwinPower Turbo, which is the future BMW Series 3 plug-in hybrid...

Volkswagen Golf R Variant Is The Most Powerful Compact Station Wagon In The World
The Volkswagen Golf gets a new high-performance version. Titled Golf R Variant, the new model becomes the most powerful and fastest compact wagon on the market, thanks to a maximum power of 300 hp and an acceleration...

The city hatch Vauxhall Viva got been revealed

The city hatch Vauxhall Viva got been revealed

 
Saturday, December 13, 2014 14:37:13
 
General Motors unveiled the city car by taking off its wraps and which is affordable for European market. However, as probably depending on its market this model will be sold either as Opel Karl or Vauxhall Viva....

Paris Motor Show 2014 - Mondial de l'Automobile 2014
Your adv in this site
Latest crashtest
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
*****

Pedestrian
***
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
****

Pedestrian
***
Crashtest Volkswagen Touareg 2.5 TDi  - 2004
Adult:
*****

Child
****

Pedestrian
*
 
Visitors online - 23
©2009-2014 Auto Types. All rights reserved. | Privacy Policy | Mobile version