2012 New Mini Mercedes

 
Monday, September 26, 2011 - 09:25:24 
 
Rating (4.5/5) 4.5 Star Rating 50 users
8 photos
2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes
The chief executive for Daimler had been managing the German auto manufacturer of luxury cars for only a short time before the year 2006 when he decided to begin thinking outside the box with innovative new ideas.

In the year 2006, Mercedes was behind its main rival, BMW, and was in danger of begin passed up by Volkswagen as well, with its new line of Audis. The chief executive decided that it was time to change things up and go for a smaller model, even though Mercedes is widely known for building its larger and stronger sedans which were favored by the upper class and rich consumers.

The chief executives thought behind the idea was that it would bring in a new demographic which previously was not interested in Mercedes, particularly those of the younger generation who would then stick with Mercedes for the rest of their lives. He commented that the Mercedes brands had been seen as growing slowly, more slowly than companies such as BMW and Audi, this and this was not good for business.

The first mini Mercedes was revealed at the International Frankfurt Motor show in September this year. The car is designed in a similar way to the classic Mercedes, and it is planned to be applied to different types of smaller cars, such as a sport-utility vehicle and a hatchback.

The new scaled down B-Class vehicles will begin at a sticker price of 26,000 euroís, which is considerably less than the 32,700 euroís which the Mercedes C-Class sedan costs, and the 71,000 euroís which the S-Class costs.


Daimler has decided to begin investing over 1.4 billion euroís towards the small vehicles. It is hoping that with the new smaller models, it will once again rank in first place for global sales of luxury vehicles, by the year 2020. The chief executive commented that it could not afford to stay at number three, as its customers would not be happy with that.

Mercedes was still clearly at the top in 2010, with deliveries of over 233,000 vehicles more than what BMW was delivering, and 390,000 more than Audi was delivering. But since then, BMW and Audi have increased their sales by nearly five times over what Mercedes is selling.

This is likely due to the fact that they have both moved on into new markets with vehicles like the compact SUV, and they have also moved into international markets such as China and other nations which are growing quickly.
In the first months of this year, Mercedes has fallen behind BMW by 95,200 sales and 54,700 sales behind Audi.

Those who purchase Mercedes vehicles in the United States are typically older, at an average age of 54. This shows that Mercedes will need to begin to appeal to a younger audience if it wishes to remain competitive in the auto industry.

Experts have commented that the biggest challenge for Mercedes, will be to attract a younger demographic. Mercedes has recently hired a younger design chief, in order to give the company a younger appeal and brand image.
Related News
Latest Auto News
Jaguar Land Rover to come up with more Special Operations vehicles division plan
Jaguar Land Rover plans for new tuning division future vehicles turning its attention towards Defender as with more Special Operation Vehicles with an SVR badge. JLR promises nimble response for the demand of both...

Ferrari 458 to launch new V8 twin-turbo

Ferrari 458 to launch new V8 twin-turbo

 
Friday, October 31, 2014 16:02:47
 
Ferrari will be launching its downsized new V8 powered twin-turbo destined for replacement 458 Italia marking as new start era next spring at Geneva Motor Show under the chairman of Ferrari, Sergio Marchionne. Ferrari...

Chrysler Studies Aluminum-Bodied Jeep Wrangler

Chrysler Studies Aluminum-Bodied Jeep Wrangler

 
Thursday, October 30, 2014 08:25:38
 
Like it or not, change is coming to the Jeep Wrangler. It is something that had to be expected for the iconic four-wheel-driver vehicle. According to Automotive News, Chrysler, now a subsidiary of Fiat, has been...

Bentley GT3-R Continental Reveals its First Review

Bentley GT3-R Continental Reveals its First Review

 
Thursday, October 30, 2014 05:40:28
 
The GT3-R Continental from Bentley has made its fans talking about it even before its launch. Few believe it will be a road legal competing car with a number plate. Few others believe that it is a going to be a special...

Highlights of Sports Star DTM Champion from BMW M4

Highlights of Sports Star DTM Champion from BMW M4

 
Thursday, October 30, 2014 03:34:00
 
DTM Champion is a new edition from BMW M4 which has been manufactured in a limited number that ran away in the DTM Championship of this year. For DTM Championship fans, it was the Audi RS7ís Pilot Drive Concept which...

Honda CEO and executives take pay cuts over recent recalls

Honda CEO and executives take pay cuts over recent recalls

 
Wednesday, October 29, 2014 07:42:19
 
Honda Motorís President and few other executives have decided to take valid amount of pay cuts since the company informed about fifth recalls of its new Jazz Hybrid in the coming year. As per a trustworthy report,...

Next generation Audi RS4 might ditch V8 engine

Next generation Audi RS4 might ditch V8 engine

 
Tuesday, October 28, 2014 15:46:56
 
The German Company seems to ditch the V8 from its next generation 6-cylinder engine model Audi RS4 across board following footsteps of the BMW M3/M4 which been recently got launched. Perhaps, this is because the...

Trion confirmed Nemesis RR supercar for 2016 with 1500Kw, 435km/h
Californian Supercars Trion within a year time will begin Nemesis RR 1500kW production. Its projects will launch in 2.8 seconds 0-96.6km/h (0-60mph) and having top speed of 435km/h. the 9.0L twin-turbocharged V8...

10 Years Of BMW Series 1 Compact Driving Pleasure

10 Years Of BMW Series 1 Compact Driving Pleasure

 
Tuesday, October 28, 2014 09:30:38
 
The BMW 1 Series production started in 2004 at BMWís plant in Regensburg, which was significantly expanded to manufacture the new model. The new facilities excelled with high levels of efficiency and flexibility,...

Audi Might Launch Range Of Performance Diesels Without RS Badge
Along with the presentation of the RS5 TDI Concept, rumors of a range of performance diesels from Audi began to intensify for a while now. Hollerweger Heinz, director of Quattro GmbH, has revealed some information...

BMW Celebrates 15 Years Of X Models

BMW Celebrates 15 Years Of X Models

 
Monday, October 27, 2014 09:42:56
 
Once upon a time there was the letter X. This letter was first used to describe a BMW from the mid 80s to indicate that the car benefit from four-wheel drive technology. 15 years ago, the letter X became the...

Dealers Offer Treats to Halloween Customers

Dealers Offer Treats to Halloween Customers

 
Monday, October 27, 2014 06:08:35
 
Trick or treating and Halloween are meant to go together just like peanut butter and jelly or fish and chips. This year, though, there seems to be a new tradition starting at car dealerships across the country, Halloween...

NHTSA Expands Recall to 6.1 Million as Airbag Issue Explodes

NHTSA Expands Recall to 6.1 Million as Airbag Issue Explodes

 
Monday, October 27, 2014 02:54:34
 
The National Highway Traffic Safety Administration has expanded its recall of vehicles equipped with Takata-manufactured airbags to 6.1 million vehicles. The expansion follows what seems to be an explosion of...

GM, Chrysler Likely To Rain on Ford F-150 Launch

GM, Chrysler Likely To Rain on Ford F-150 Launch

 
Sunday, October 26, 2014 05:42:35
 
If the world of automobile marketing were politically correct, General Motors and Chrysler would step aside and let Ford have the pickup truck spotlight as the number two automaker stages its awaited launch of the...

Top 10 Concepts From 2014 Paris Motor Show

Top 10 Concepts From 2014 Paris Motor Show

 
Saturday, October 25, 2014 13:55:19
 
The Paris Motor Show has attracted a wide range of automotive concepts this year. These concepts announce the next series models or design lines that carmakers will address in the future. Citroen C1 Urban It's...

Top 10 Series Models Presented At 2014 Paris Motor Show

Top 10 Series Models Presented At 2014 Paris Motor Show

 
Saturday, October 25, 2014 13:43:46
 
The Paris Motor Show this year is over, so itís time for a quick review of the good stuff we got to see there. Dokker Stepway Dacia / Dacia Lodgy Stepway A double premiere with the Dokker and Lodgy models took...

2014 Paris Motor show Unveils Lamborghini's Asterion Hybrid

2014 Paris Motor show Unveils Lamborghini's Asterion Hybrid

 
Saturday, October 25, 2014 13:34:47
 
Lamborghini has now unveiled its much waited Asterion LPI910-4 during the Paris Motor show, 2014. This model has been named Asterion as it looks like a mythical creature and the Greek word Asterion means nothing...

Paris Motor Show 2014 - Mondial de l'Automobile 2014
Your adv in this site
Latest crashtest
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
*****

Pedestrian
***
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
****

Pedestrian
***
Crashtest Volkswagen Touareg 2.5 TDi  - 2004
Adult:
*****

Child
****

Pedestrian
*
 
©2009-2014 Auto Types. All rights reserved. | Privacy Policy | Mobile version