2012 New Mini Mercedes

 
Monday, September 26, 2011 - 09:25:24 
 
Rating (4.5/5) 4.5 Star Rating 39 users
8 photos
2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes 2012 New Mini Mercedes
The chief executive for Daimler had been managing the German auto manufacturer of luxury cars for only a short time before the year 2006 when he decided to begin thinking outside the box with innovative new ideas.

In the year 2006, Mercedes was behind its main rival, BMW, and was in danger of begin passed up by Volkswagen as well, with its new line of Audis. The chief executive decided that it was time to change things up and go for a smaller model, even though Mercedes is widely known for building its larger and stronger sedans which were favored by the upper class and rich consumers.

The chief executives thought behind the idea was that it would bring in a new demographic which previously was not interested in Mercedes, particularly those of the younger generation who would then stick with Mercedes for the rest of their lives. He commented that the Mercedes brands had been seen as growing slowly, more slowly than companies such as BMW and Audi, this and this was not good for business.

The first mini Mercedes was revealed at the International Frankfurt Motor show in September this year. The car is designed in a similar way to the classic Mercedes, and it is planned to be applied to different types of smaller cars, such as a sport-utility vehicle and a hatchback.

The new scaled down B-Class vehicles will begin at a sticker price of 26,000 euro’s, which is considerably less than the 32,700 euro’s which the Mercedes C-Class sedan costs, and the 71,000 euro’s which the S-Class costs.


Daimler has decided to begin investing over 1.4 billion euro’s towards the small vehicles. It is hoping that with the new smaller models, it will once again rank in first place for global sales of luxury vehicles, by the year 2020. The chief executive commented that it could not afford to stay at number three, as its customers would not be happy with that.

Mercedes was still clearly at the top in 2010, with deliveries of over 233,000 vehicles more than what BMW was delivering, and 390,000 more than Audi was delivering. But since then, BMW and Audi have increased their sales by nearly five times over what Mercedes is selling.

This is likely due to the fact that they have both moved on into new markets with vehicles like the compact SUV, and they have also moved into international markets such as China and other nations which are growing quickly.
In the first months of this year, Mercedes has fallen behind BMW by 95,200 sales and 54,700 sales behind Audi.

Those who purchase Mercedes vehicles in the United States are typically older, at an average age of 54. This shows that Mercedes will need to begin to appeal to a younger audience if it wishes to remain competitive in the auto industry.

Experts have commented that the biggest challenge for Mercedes, will be to attract a younger demographic. Mercedes has recently hired a younger design chief, in order to give the company a younger appeal and brand image.
Related News
Latest Auto News
Volvo introduces a new 3 cylinder engine range in the market

Volvo introduces a new 3 cylinder engine range in the market

 
Monday, September 01, 2014 13:59:29
 
Latest reports confirm that Volvo has finally confirmed of a brand new series of 3 cylinder engines and it is going to be inducted in to production sometime later in this decade. It was quite anticipated because...

Special spied reports on 2015 Ford Ranger

Special spied reports on 2015 Ford Ranger

 
Monday, September 01, 2014 13:55:32
 
As the 2015 Ford Ranger has been up for testing in parts of Australia, it has been spied due to the fact that this particular 2015 Ford model is just 12 months out from it launch. So, considerably, there is much...

Vauxhall Facility in Luton is still General Motors safest bet

Vauxhall Facility in Luton is still General Motors safest bet

 
Monday, September 01, 2014 13:49:21
 
The Vauxhall facility in Luton is probably one of those longest running automotive engineering factory of General Motors, which has been completely and inexplicably functional since 1905. However, this automotive...

New Info And Photos For The Volvo XC90

New Info And Photos For The Volvo XC90

 
Sunday, August 31, 2014 13:29:39
 
As some of you know, the Volvo XC90 is the beginning of a new era for the Scandinavians. The Volvo XC90 is the first model developed on the scalable platform SPA (Scalable Platform Architecture) and will be available...

Volvo Preparing New Polestar Model, But They Have To Choose Between V40 And XC60
The Polestar family from Volvo, currently composed only of the S60 and V60, will get a new member soon. Volvo representatives say this will be analyzed further, requiring a choice between V40 and XC60. Whichever...

Mercedes-Benz CLA Shooting Brake Scheduled For Debut On January 15, 2015
After more than a month since the official confirmation of the second CLA version of, a blog specializing in the Stuttgart brand announces the release date of the CLA Shooting Brake. The Mercedes-Benz CLA Shooting...

Photos And Official Info On Third Generation Skoda Fabia

Photos And Official Info On Third Generation Skoda Fabia

 
Sunday, August 31, 2014 10:48:28
 
One of the most sold Skoda models goes on to its third generation starting 2014. The Fabia shall be aligned to the lines adopted by the recent design modifications of the brand and thus becomes a much more modern...

Buying Pattern Change Killing Many Once Standard Ideas

Buying Pattern Change Killing Many Once Standard Ideas

 
Saturday, August 30, 2014 10:14:31
 
If you thought that cars had changed a lot in the last few years, you were right and now even the cars that had existed for many years as staples of the market are disappearing as tastes continue to change. This...

Aston Martin reactivates its new super saloon Lagonda with its Lagonda nameplate
The new car Lagonda of Aston Martin recently been speckle in Oman undergoing with its testing known to get arrived in 2015, seems to provide the facility making it available for those invitation basis customers only....

A Twingo variant is up for Renaultsport's future

A Twingo variant is up for Renaultsport's future

 
Saturday, August 30, 2014 06:06:50
 
Very recently at the Moscow Motor Show, it was revealed by Renaultsport that they will be looking for a performance enhanced variation of Twingo, and is seriously considering all possibilities that would bring such...

Hyundai Prepares Own Compact Hybrid Designed To Compete With The Prius

Hyundai is working on a compact hybrid which will attack the segment dominated by the Toyota Prius. Hyundai is testing several prototypes of hybrid models in the US, according to British from Autocar. These...

Largest Aluminum Supplier Worldwide: New Emission Norms Will Triple Amount Of Aluminum Automakers Will Buy
Novelis, the largest supplier of aluminum rollers for automotive manufacturers, forecasts a tripling of sales by 2020, due to new EU emissions standards. Debnarayan Bhattacharya, Novelis Vice President said that...

Toyota Marks Important Milestones in Camry Life

Toyota Marks Important Milestones in Camry Life

 
Friday, August 29, 2014 06:33:10
 
Toyota Motor Manufacturing Kentucky (TMMK) marked two important Camry milestones at it Kentucky auto line. They were: Camry number 10 million rolled off the line as this is the major source of Toyota Camrys Camry...

Dodge Charger SRT Hellcat: Most Powerful Sedan In The World

Dodge Charger SRT Hellcat: Most Powerful Sedan In The World

 
Thursday, August 28, 2014 12:23:07
 
Once the Challenger SRT Hellcat was launched, Dodge relapses now with Charger sedan. The new American sedan Charger SRT Hellcat received the 6.2-liter supercharged V8 engine that develops 707 hp (527 kW) and a torque...

Ferrari F80: Extreme Supercar From Designer Adriano Raeli

Ferrari F80: Extreme Supercar From Designer Adriano Raeli

 
Thursday, August 28, 2014 10:16:01
 
There are designers whose imagination goes beyond the most radical models ever launched by car manufacturers. Ferrari F80 is one of the potential ideas that could revolutionize car design once they are on the road. ...

First Info On Future VW Golf 8: Takes On Technology From Experimental XL1 Model
To create a performance car from an aerodynamic and technological point of view Volkswagen engineers in charge developing of the new Golf 8 will take inspiration from the solutions adopted in the case of the XL1,...

Following Apple Model, Ford Turns 500 European Showrooms Into Ford Stores
The experience that Ford customers have in Ford showrooms will change in 2015 when 500 dealership sites will turn into Ford Store, stores that will also introduce the premium equipment line called Vignale. After...

Your adv in this site
Latest crashtest
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
*****

Pedestrian
***
Crashtest Volkswagen Touran 1.6 - 2003
Adult:
****

Pedestrian
***
Crashtest Volkswagen Touareg 2.5 TDi  - 2004
Adult:
*****

Child
****

Pedestrian
*
 
©2009-2014 Auto Types. All rights reserved. | Privacy Policy | Mobile version